Zusammenfassung der Ergebnisse
- Der natürliche Search Traffic hat sich im ersten Jahr verdoppelt
- Die Abverkaufsraten sind erheblich gestiegen
- Ranking auf Seite 1 für 90% der Begriffe
Der Kunde
VisionDirect ist Teil der SmartBuyGlasses Optical Group, einer der weltweit führenden Anbieter online von Designer-Brillen mit Niederlassungen in Deutschland, Italien, Shanghai, Hong Kong, Australien, den USA und Kanada. Auf der Seite werden mehr als 100.000 Brillenerzeugnis-Produkte von Brands wie Prada, Chloe, Gucci, Ray Ban und vielen weiteren angeboten. VisionDirect und MooMu Media starteten ihre Zusammenarbeit Ende 2008.
MooMu Media’s empfohlene Strategie
Wie viele andere Unternehmen wollte Vision Direct die Online-Abverkaufsraten ankurbeln. MooMu Media hat dies durch Suchmaschinenoptimierung und Pay Per Click Kampagnen erreicht.
Die Pay per Click Kampagne nutzte alle fortgeschrittenen Features von Google Adwords um ihre Position online zu erhöhen und stellte sicher, dass Kunden in ganz Australien zu einem besonderen ROI erreicht wurden. Die SEO-Kampagne beinhaltete die Vielzahl der Seiten zu optimieren um sicherzustellen, dass alle Produkte angezeigt werden und von den Kunden gefunden werden konnten. Offsite-Aktivitäten fokussierten sich darauf, dass in der Modeindustrie VisionDirect den Ruf einer anerkannten und qualitativ hochwertigen Seite erhielt.
Die Webseite von Vision Direct wurde im Jahre 2009 neu designt. Da es sich um einen Online-Einzelhändler handelt war es essentiell, dass das Redesign vorgenommen wurde ohne Einschränkungen für die Kunden die die Seite täglich besuchten. Da sichergestellt wurde, dass das Redesign SEO-freundlich ist wurde die Qualität des Traffic durch die vielen Änderungen nicht signifikant eingeschränkt und der SEO-Wert wurde beibehalten.
Ergebnisse
Seit seiner Zusammenarbeit mit MooMu Media die im November 2008 startete ist der organische non-branded Traffic um mehr als 100% gestiegen.
VisionDirect wird konstant in den Top 5 Google Suchergebnissen für viele der gewählten Begriffe angezeigt wie Brillen, Designer Brillen, Sonnebrillen, Brillen online, Gucci Sonnebrillen, Ray Bans, Prada Sonnebrillen und viele weitere.
VisionDirect hat 3 oder 4 Einträge auf einer Google Seite für relevante Suchbegriffe inbegriffen Shopping Feeds, organischen Ergebnissen und Pay Per Click Ergebnissen.
Wondering what we can do for you? Ask us to check out your site and make suggestions on how to drive more traffic and leads for your business.
Results Summary
- Natural Search Traffic Doubled in First Year
- Huge Increase in Sales
- Page 1 Rankings for 90% of terms
The Client
VisionDirect is part of the SmartBuyGlasses Optical Group, one of the world’s leading online designer eyewear retailers with operations in Germany, Italy, Shanghai, Hong Kong, Australia, the USA and Canada. Their site retails over 100,000 eyewear products from designer brands including Prada, Chloe, Gucci, Ray Ban and many more. They commenced work with MooMu Media in late 2008.
Moomu’s Recommended Strategy
Like many online businesses, Vision Direct wanted to increase online sales. MooMu Media worked with them to increase sales through both Search Engine Optimisation and Pay Per Click campaigns.
The Pay Per Click campaign utilised all the advanced features of Google Adwords to increase their online exposure, ensure they were reaching customers across Australia and increase sales at an outstanding ROI.
The SEO campaign involved optimising the site’s 100’s of thousands of pages, to ensure all products were indexed and could be found by searchers. Offsite activities focused on the fashion industry helped establish Vision Direct as a reputable and expert website in the industry.
The Vision Direct website was redesigned in June 2009. As an online retailer it was essential that the redesign was undertaken without disturbing the sites daily performance. By ensuring the redesign was SEO friendly, traffic levels were not significantly impacted by the many changes made to the website, and the SEO value of the site was retained.
Results
Since commencing with MooMu Media in November 2008, Vision Direct non-branded organic search traffic has increased over 100%.
Vision Direct consistently ranks in the Top 5 of the Google results for many of their targetted terms including glasses, sunglasses, designer glasses, glasses online, Gucci sunglasses, Ray Bans, Prada sunglasses and more.
Including shopping feeds, organic results and Pay Per Click results – Vision Direct can have 3 or 4 entries on page one of Google for relevant terms.
Sommario dei Risultati
- Traffico Naturale sui Motori di Ricerca Raddoppiato nel Primo Anno
- Cospicui Aumenti nelle Vendite
- Pagina 1 dei Ranking per il 90% dei Termini Prescelti
Il Cliente
VisionDirect fa parte del gruppo SmartBuyGlasses Optical, uno dei maggiori rivenditori di occhiali da sole firmati in tutto il mondo, operativo in UK, Italia, Germania, Shangai, Hong Kong, Australia, USA e Canada. Sul sito è possibile acquistare oltre 100.000 modelli diversi di occhiali da sole griffati di tutte le marche, incluse: Prada, Gucci, Persol, Ray Ban e molte altre. La collaborazione con MooMu Media è iniziata alla fine del 2008.
Le Strategie Adottate da Moomu Media
Come per molti business online, l’obiettivo di Vision Direct era quello di incrementare le sue vendite sul web. MooMu Media si è impegnata insieme a loro per il raggiungimento di questo obiettivo, attraverso una campagna di Search Engine Optimisation ed una di Pay Per Click.
La campagna di Pay Per Click ha usufruito degli strumenti più avanzati di Google Adwords per incrementare la loro esposizione online, attrarre i clienti di tutta l’Australia ed incrementare le vendite ad un eccezionale ROI.
La campagna SEO ha riguardato l’ottimizzazione di centinaia di migliaia di pagine del loro sito, facendo si che tutti i prodotti venissero indicizzati e potessero essere trovati online. Inoltre sono state intraprese delle attività offsite nel settore della moda improntate al posizionamento di Vision Direct come un sito affidabile ed esperto.
Il sito di Vision Direct è stato ridisegnato nel Giugno 2009. Trattandosi di un rivenditore al dettaglio, è stato essenziale che la riprogettazione non intaccasse le performance giornaliere del sito. Assicurandoci che il restyling fosse SEO friendly, i volumi del traffico sul sito non ne hanno risentito particolarmente ed il valore per l’SEO è stato mantenuto.
Risultati
Sin dall’inizio della collaborazione con MooMu Media nel Novembre 2008, il traffico organico legato alle ricerche non-branded di Vision Direct è aumentato di oltre il 100%.
Vision Direct si trova costantemente nella Top 5 dei risultati su Google per la maggior parte delle parole chiave legate al suo business, come: occhiali, occhiali da sole, occhiali firmati, occhiali online, Gucci occhiali da sole, Ray Bans, occhiali da sole Prada, e molte altre.
Tenendo conto dei risultati organici, degli shopping feeds e dei risultati Pay Per Click – Vision Direct può vantare 3 o 4 voci nella Pagina 1 di Google per i termini pertinenti al suo business.
Results Summary
- Natural Search Traffic Doubled in First Year
- Huge Increase in Sales
- Page 1 Rankings for 90% of terms
The Client
VisionDirect is part of the SmartBuyGlasses Optical Group, one of the world’s leading online designer eyewear retailers with operations in Germany, Italy, Shanghai, Hong Kong, Australia, the USA and Canada. Their site retails over 100,000 eyewear products from designer brands including Prada, Chloe, Gucci, Ray Ban and many more. They commenced work with MooMu Media in late 2008.
Moomu’s Recommended Strategy
Like many online businesses, Vision Direct wanted to increase online sales. MooMu Media worked with them to increase sales through both Search Engine Optimisation and Pay Per Click campaigns.
The Pay Per Click campaign utilised all the advanced features of Google Adwords to increase their online exposure, ensure they were reaching customers across Australia and increase sales at an outstanding ROI.
The SEO campaign involved optimising the site’s 100’s of thousands of pages, to ensure all products were indexed and could be found by searchers. Offsite activities focused on the fashion industry helped establish Vision Direct as a reputable and expert website in the industry.
The Vision Direct website was redesigned in June 2009. As an online retailer it was essential that the redesign was undertaken without disturbing the sites daily performance. By ensuring the redesign was SEO friendly, traffic levels were not significantly impacted by the many changes made to the website, and the SEO value of the site was retained.
Results
Since commencing with MooMu Media in November 2008, Vision Direct non-branded organic search traffic has increased over 100%.
Vision Direct consistently ranks in the Top 5 of the Google results for many of their targetted terms including glasses, sunglasses, designer glasses, glasses online, Gucci sunglasses, Ray Bans, Prada sunglasses and more.
Including shopping feeds, organic results and Pay Per Click results – Vision Direct can have 3 or 4 entries on page one of Google for relevant terms.
