Results Summary

  • Immediate traffic increase to the website
  • Over 600% increase in Natural Search traffic
  • Ongoing high ROI

The Client

SmartBuyGlasses is part of the SmartBuyGlasses Optical Group, one of the world’s leading online designer eyewear retailers with operations in Germany, Italy, Shanghai, Hong Kong, Australia, the USA and Canada.


Moomu’s Recommended Strategy

Work with SmartBuyGlasses commenced in late 2008. By providing advice on innovative ways to expose their retail products across Google, natural traffic for non-branded terms increased dramatically. Non-branded traffic in January 2009 was more than double that in January 2008.



By June 2010, organic non-branded traffic had increased over 600% from our commencement, and natural search traffic continues to increase.