• Increase ROI on existing marketing spend
• Target customers and increase retention
• Segment traffic by product or interest
• Improve brand awareness

Whichever marketing activities you currently use to bring prospects to your site – SEO, pay per click, banner, email marketing, offline promotion or even a blog – you can increase the value of these activities using remarketing. Remarketing lets you reach people who have previously visited your site, and show them relevant ads across the web.

Basically, it reminds your customer about you, and encourages them to come back to your site. You can make this advertising targeted to the product or interests of visitors, to pique their interests and improve conversion rates.