Was ist PPC? 
 
Pay per Click Werbung platziert Ihre Werbung in den Suchmaschinenergebnissen für jeden beliebigen von Ihnen gewählten Suchbegriff. Sie können Pay per Click Werbung auch auf vielen anderen Webseiten nutzen die Teil des Search Engine Networks sind wie beispielsweise Seiten von Zeitungen und Youtube. Lesen Sie mehr über PPC auf unserer PPC Service Seite.
 
Wieviel kostet PPC? 
 
Die Kosten für einen Klick auf Google können stark variieren von einigen wenigen Cent bis zu $20 oder mehr (im April 2012 schätzte Google die Kosten für einen Klick zu “Car insurance” auf $20). Diese Kosten werden direkt von den Suchmaschinen oder den Werbaanbietern erhoben. MooMu Media erhebt eine Gebühr um Ihren Pay Per Click Account einzurichten und/oder zu managen. Die Gebühren betragen gewöhnlich rund 10% der Kosten für Ihre Anzeige, abhängig von der Größe und der Komplexität der Kampagnen. Wir können mit Ihnen zusammenarbeiten in den Bereichen:
 

  •   Einrichten des Accounts
  •    Training
  •    Management des Accounts
  •    Prüfung des Accounts

 
Wann können wir Ihre Ads sehen?
 
Bezahlte Werbung kann gewöhnlich ohne Wartezeit und sofort nach Veröffentlichung gesehen werden. Das macht Pay Per Click zu einer perfekten Wahl für saisonale Sale-Aktionen, den Launch von neuen Webseiten oder anderen Situationen in denen Sie sofortigen Traffic brauchen.
 
Können wir unsere Ad für sehr wettbewerbsstarke Keywörter zeigen lassen?
 
Ja, das können Sie. Aber bedenken Sie, dass Pay Per Click Anzeigen auf einer Auktionsbasis gekauft werden was bedeutet je wettbewerbsstärker ein Keywort ist desto kostspieliger wird jeder Klick. Allerdings kann MooMu Media Sie bei der Entscheidung beraten wann es sich lohnt diese erhöhten Kosten zu zahlen und wann es besser ist Ihr Budget anders zu verwenden.
 
Können wir uns für eine große Liste an Keywörtern listen lassen?
 
Definitiv. Tatsächlich ist Pay per Click die perfekte Lösung um für eine große Anzahl an Keywörtern schnell viel Traffic zu bekommen.
 
Auf welche Suchmaschinen sollte ich mich konzentrieren?
 
In Australien ist es warscheinlich, dass die Mehrheit Ihrer Zielgruppe auf Google suchen wird. Deshalb würden wir für die meisten Suchmaschinenkampagnen in Australien eine bezahlte Suchkampagne auf Google empfehlen. Abhängig von den Bedürfnissen Ihres Unternehmens möchten Sie vielleicht auch Anzeigen in den Netzwerken Bing oder Yahoo kaufen oder Sie brauchen Unterstützung von MooMu Media bei der Erstellung von Werbeanzeigen auf Facebook. Wenn Sie Kunden international ansprechen möchten beraten wir Sie dabei welche Suchmaschine die geeignetste ist wie zum Beispiel Yahoo in Japan und Hong Kong. In Korea ist Naver die beliebteste Suchmaschine und in China Baidu.
 
Warum sollten wir das Management unserer PPC Kampagnen outsourcen?
 
Es gibt keine Regel die besagt, dass Sie beim Erstellen oder Managen Ihres Google Adword Accounts Hilfe in Anspruch nehmen müssen. Google Adwords ist sogar so aufgebaut, dass es auch für die kleinsten Unternehmen möglich ist einen Adwords Account zu eröffnen und einige Basis-Werbeanzeigen laufen zu lassen. Dennoch gibt es viele Gründe warum Sie Hilfe bei der Organisation Ihrer Adwords Kampagnen brauchen können.
 

  • Viele Unternehmen haben eine “set and forget” – Einstellung ihren Adwords-Account betreffend. Sie richten ihn ein, beachten ihn dann aber nicht weiter und lassen Kampagnen laufen. Das bedeutet, dass Sie nicht wissen ob Ihre Konkurrenz Sie überbietet, ob Sie Budget für unnötigen Traffic ausgeben oder immer viel zu viel pro Klick zahlen. Wenn Sie einen Pay per Click Manager haben stellen SIe sicher, dass Ihr Account immer überwacht wird, so gesund wie möglich ist und Sie zum besten Preis den besten Mehrwert bekommen.
  • Einen PPC Manager zu haben bedeutet auch, dass Sie von der Erfahrung die wir mit vielen anderen Kunden gemacht haben oder machen profitierne können. Wir helfen Ihnen mögliche Fallstricke zu umgehen und gute Möglichkeiten zu nutzen.
  • Während Google Ihnen online viele Ratschläge gibt wie Sie Ihre Pay per Click Kampagnen managen können sollten Sie aber bedenken, dass Sie Google für die Werbung bezahlen und es könnte ein kleiner Interessenskonfikt entstehen wenn Sie den Ratschlägen wie Sie Ihre Kosten niedrig halten können vollstens vertrauen. Ein Account Manager wird Ihnen helfen Ihr Budget zu verteilen und Ihre Kosten zu minimieren.
  • Einer der größten Vorteile davon einen PPC Experten zu beschäftigen ist es, dass Sie das Rad nicht neu erfinden müssen.

    •  
    Es gibt viele verschiedene Wege mit einem Adwords Berater zusammenzuarbeiten – vom kompletten Management über das EInrichten des Accounts, regelmäßige Prüfungen und ad hoc Fragen. Kontaktieren Sie uns damit wir besprechen können auf welche Weise wir am besten zusammenarbeiten können. What is PPC?
     
    Pay Per Click advertising places your advertisement on the search engine results page for any search terms you choose. You can also use pay per click advertising to place ads on many other websites that are part of the search engine’s content network (for example, newspaper sites and YouTube)
    Read more about PPC on our PPC Services page.
     
    How much does PPC cost? 
     
    The cost of a click on Google can vary from a few cents to $20 or more (in April 2012, Google was estimating a click for ‘Car insurance’ in Australia would cost $20).

    These costs are paid directly to the search engine or advertising provider. MooMu Media charges a fee to set up and/or manage your Pay Per Click advertising account. Management fees are usually approximately 10% of your ad spend, depending on the size and complexity of your campaigns.

    We can work with you in

    •    Account set up
    •    Training
    •    Account management
    •    Account Audit

    Or any combination of these.
     
    When can we see our ads?
     
    Paid ads can launch as soon as you publish them, there is not usually a waiting period. This makes Pay Per Click the perfect choice for seasonal sales, new website launches and other circumstances where you need ‘instant’ traffic.
     
    Can we show our ad for (super competitive keyword)?
     
    Yes you can. Keep in mind that Pay Per Click ads are bought on an auction basis, meaning the more competitive a keyword, the more expensive it will be for each click. However, MooMu Media can advise you on where it is worth it to pay these high costs, and when it is better to allocate your budget elsewhere.
     
    Can we rank for (huge list of keywords)?
     
    Definitely. In fact, Pay Per Click is the perfect solution for getting traffic for a huge list of keywords quickly.
     
    Which Search engines should I concentrate on?
     
    In Australia, it is likely that the majority of your audience will search on Google. So for most Australian search campaigns, we would recommend a Google paid search campaign.

    Depending on your business needs, you might also want to buy ads on the Bing/Yahoo network, and we can even help you in buying ads on Facebook.

    If you are targeting overseas customers, we will advise you on the best search engines for your spend, for example, Japan and Hong Kong have higher incidence of Yahoo users, Korea’s most popular search engine is Naver and China’s most popular is Baidu.
     
    Why should we outsource our PPC management?
     
    There is no hard and fast rule that says you have to get help with your Google Adwords setup or ongoing management. In fact, Google Adwords is set up in such a way that it should be achievable for even the smallest of businesses to create themselves an Adwords account and run some basic ads.
     
    However, there are many reasons you might want to get some extra help for managing your Adwords campaign

    • Many businesses have a ‘set and forget’ attitude to their Adwords account, that is, they set it up then forget about it and just allow it to run. This means that you don’t know if your competitors are outbidding you, if you are wasting money on unnecessary traffic, or if you are paying way too much per click. Having a Pay Per Click manager ensures that someone always has an eye on your account, making sure it is as healthy as possible and making you the most sales or leads, at the best price.
    • A dedicated PPC manager also means your account can benefit from the experience of the many other clients they have worked on, or are working on – helping you avoid potential pitfalls and exposing opportunities as they arise.
    • While Google offers a lot of free advice on line with regards to how to manage your Pay Per Click campaign – you have to keep in mind that you are paying them for advertising, and it might be just a slight conflict of interest if you rely on them for advice on how to keep your costs low. A dedicated account manager will help you allocate your budget and minimise your costs.
    • One of the biggest benefits of hiring a PPC expert is so you don’t have to reinvent the wheel!

    Finally, there are many different ways to work with an Adwords advisor – from full management, account set up, regular audits or ad hoc questions. Contact us to discuss what might be the best way for us to work together.

     

     

     

     


    What is PPC? Pay Per Click advertising places your advertisement on the search engine results page for any search terms you choose. You can also use pay per click advertising to place ads on many other websites that are part of the search engine’s content network (for example, newspaper sites and YouTube)

    Read more about PPC on our PPC Services page.

     

    How much does PPC cost? 

    The cost of a click on Google can vary from a few cents to $20 or more (in April 2012, Google was estimating a click for ‘Car insurance’ in Australia would cost $20).

    These costs are paid directly to the search engine or advertising provider. MooMu Media charges a fee to set up and/or manage your Pay Per Click advertising account. Management fees are usually approximately 10% of your ad spend, depending on the size and complexity of your campaigns.

    We can work with you in

    •    Account set up
    •    Training
    •    Account management
    •    Account Audit

    Or any combination of these.

     

    When can we see our ads?

    Paid ads can launch as soon as you publish them, there is not usually a waiting period. This makes Pay Per Click the perfect choice for seasonal sales, new website launches and other circumstances where you need ‘instant’ traffic.

     

    Can we show our ad for (super competitive keyword)?

    Yes you can. Keep in mind that Pay Per Click ads are bought on an auction basis, meaning the more competitive a keyword, the more expensive it will be for each click. However, MooMu Media can advise you on where it is worth it to pay these high costs, and when it is better to allocate your budget elsewhere.

     

    Can we rank for (huge list of keywords)?

    Definitely. In fact, Pay Per Click is the perfect solution for getting traffic for a huge list of keywords quickly.

     

    Which Search engines should I concentrate on?

    In Australia, it is likely that the majority of your audience will search on Google. So for most Australian search campaigns, we would recommend a Google paid search campaign.

    Depending on your business needs, you might also want to buy ads on the Bing/Yahoo network, and we can even help you in buying ads on Facebook.

    If you are targeting overseas customers, we will advise you on the best search engines for your spend, for example, Japan and Hong Kong have higher incidence of Yahoo users, Korea’s most popular search engine is Naver and China’s most popular is Baidu.

     

    Why should we outsource our PPC management?

    There is no hard and fast rule that says you have to get help with your Google Adwords setup or ongoing management. In fact, Google Adwords is set up in such a way that it should be achievable for even the smallest of businesses to create themselves an Adwords account and run some basic ads.

    However, there are many reasons you might want to get some extra help for managing your Adwords campaign

    • Many businesses have a ‘set and forget’ attitude to their Adwords account, that is, they set it up then forget about it and just allow it to run. This means that you don’t know if your competitors are outbidding you, if you are wasting money on unnecessary traffic, or if you are paying way too much per click. Having a Pay Per Click manager ensures that someone always has an eye on your account, making sure it is as healthy as possible and making you the most sales or leads, at the best price.
    • A dedicated PPC manager also means your account can benefit from the experience of the many other clients they have worked on, or are working on – helping you avoid potential pitfalls and exposing opportunities as they arise.
    • While Google offers a lot of free advice on line with regards to how to manage your Pay Per Click campaign – you have to keep in mind that you are paying them for advertising, and it might be just a slight conflict of interest if you rely on them for advice on how to keep your costs low. A dedicated account manager will help you allocate your budget and minimise your costs.
    • One of the biggest benefits of hiring a PPC expert is so you don’t have to reinvent the wheel!

    Finally, there are many different ways to work with an Adwords advisor – from full management, account set up, regular audits or ad hoc questions. Contact us to discuss what might be the best way for us to work together.

     

     

     

     


    What is PPC? Pay Per Click advertising places your advertisement on the search engine results page for any search terms you choose. You can also use pay per click advertising to place ads on many other websites that are part of the search engine’s content network (for example, newspaper sites and YouTube)

    Read more about PPC on our PPC Services page.

     

    How much does PPC cost? 

    The cost of a click on Google can vary from a few cents to $20 or more (in April 2012, Google was estimating a click for ‘Car insurance’ in Australia would cost $20).

    These costs are paid directly to the search engine or advertising provider. MooMu Media charges a fee to set up and/or manage your Pay Per Click advertising account. Management fees are usually approximately 10% of your ad spend, depending on the size and complexity of your campaigns.

    We can work with you in

    •    Account set up
    •    Training
    •    Account management
    •    Account Audit

    Or any combination of these.

     

    When can we see our ads?

    Paid ads can launch as soon as you publish them, there is not usually a waiting period. This makes Pay Per Click the perfect choice for seasonal sales, new website launches and other circumstances where you need ‘instant’ traffic.

     

    Can we show our ad for (super competitive keyword)?

    Yes you can. Keep in mind that Pay Per Click ads are bought on an auction basis, meaning the more competitive a keyword, the more expensive it will be for each click. However, MooMu Media can advise you on where it is worth it to pay these high costs, and when it is better to allocate your budget elsewhere.

     

    Can we rank for (huge list of keywords)?

    Definitely. In fact, Pay Per Click is the perfect solution for getting traffic for a huge list of keywords quickly.

     

    Which Search engines should I concentrate on?

    In Australia, it is likely that the majority of your audience will search on Google. So for most Australian search campaigns, we would recommend a Google paid search campaign.

    Depending on your business needs, you might also want to buy ads on the Bing/Yahoo network, and we can even help you in buying ads on Facebook.

    If you are targeting overseas customers, we will advise you on the best search engines for your spend, for example, Japan and Hong Kong have higher incidence of Yahoo users, Korea’s most popular search engine is Naver and China’s most popular is Baidu.

     

    Why should we outsource our PPC management?

    There is no hard and fast rule that says you have to get help with your Google Adwords setup or ongoing management. In fact, Google Adwords is set up in such a way that it should be achievable for even the smallest of businesses to create themselves an Adwords account and run some basic ads.

    However, there are many reasons you might want to get some extra help for managing your Adwords campaign

    • Many businesses have a ‘set and forget’ attitude to their Adwords account, that is, they set it up then forget about it and just allow it to run. This means that you don’t know if your competitors are outbidding you, if you are wasting money on unnecessary traffic, or if you are paying way too much per click. Having a Pay Per Click manager ensures that someone always has an eye on your account, making sure it is as healthy as possible and making you the most sales or leads, at the best price.
    • A dedicated PPC manager also means your account can benefit from the experience of the many other clients they have worked on, or are working on – helping you avoid potential pitfalls and exposing opportunities as they arise.
    • While Google offers a lot of free advice on line with regards to how to manage your Pay Per Click campaign – you have to keep in mind that you are paying them for advertising, and it might be just a slight conflict of interest if you rely on them for advice on how to keep your costs low. A dedicated account manager will help you allocate your budget and minimise your costs.
    • One of the biggest benefits of hiring a PPC expert is so you don’t have to reinvent the wheel!

    Finally, there are many different ways to work with an Adwords advisor – from full management, account set up, regular audits or ad hoc questions. Contact us to discuss what might be the best way for us to work together.