Vision Direct

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  • Natural Search Traffic Doubled in First Year
  • Huge Increase in Sales
  • Page 1 Rankings for 90% of terms



VisionDirect is part of the SmartBuyGlasses Optical Group, one of the world’s leading online designer eyewear retailers with operations in Germany, Italy, Shanghai, Hong Kong, Australia, the USA and Canada. Their site retails over 100,000 eyewear products from designer brands including Prada, Chloe, Gucci, Ray Ban and many more. They commenced work with MooMu Media in late 2008.


Like many online businesses, Vision Direct wanted to increase online sales. MooMu Media worked with them to increase sales through both Search Engine Optimisation and Pay Per Click campaigns.

The Pay Per Click campaign utilised all the advanced features of Google Adwords to increase their online exposure, ensure they were reaching customers across Australia and increase sales at an outstanding ROI.

The SEO campaign involved optimising the site’s 100′s of thousands of pages, to ensure all products were indexed and could be found by searchers. Offsite activities focused on the fashion industry helped establish Vision Direct as a reputable and expert website in the industry.

The Vision Direct website was redesigned in June 2009. As an online retailer it was essential that the redesign was undertaken without disturbing the sites daily performance. By ensuring the redesign was SEO friendly, traffic levels were not significantly impacted by the many changes made to the website, and the SEO value of the site was retained.


Since commencing with MooMu Media in November 2008, Vision Direct non-branded organic search traffic has increased over 100%.

Vision Direct consistently ranks in the Top 5 of the Google results for many of their targetted terms including glasses, sunglasses, designer glasses, glasses online, Gucci sunglasses, Ray Bans, Prada sunglasses and more.

Including shopping feeds, organic results and Pay Per Click results – Vision Direct can have 3 or 4 entries on page one of Google for relevant terms.