Results Summary

  • 175% Increase in Search Traffic
  • 3 Years of Page 1 Rankings Worldwide
  • Over 1000% Increase in News Visits

The Client

China Briefing has been publishing China business news for over 10 years and has worked with MooMu Media since 2009. MooMu Media also manages other titles in the Asia Briefing Media stable, including Vietnam Briefing and India Briefing. The aim of our search campaign is to increase exposure of worldwide to people searching for business news from China, as well as increase volumes to the site from all related search terms.


MooMu Media’s Recommended Strategy

By structuring the content on the site in a search engine friendly manner, is now able to reach high results for the most relevant of terms, with quick indexing by Google of their news content. is a valuable online source of China business news, and MooMu Media helped them capitalise on their high quality and growing content to gain incoming links to their site, including links from education and Government websites.   MooMu Media optimised the site’s structure for both the regular Google Search Results and Google News, allowing multiple entries on the same page for some search terms.   In 2010, underwent a dramatic redesign, and with the help of MooMu Media, all the SEO value of their site was maintained.


Following both a redesign and a strong offsite campaign by MooMu Media, China-Briefing now ranks high on Page 1 of the international Google results, for the terms ‘China business news’ and ‘Chinese business news’ alongside publishers like the Hong Kong Standard and the China Daily.   Since commencement in late 2008, searches for business related terms are four times higher, while total non-branded search traffic (all traffic excluding the name of the publication) has increased over 500%.   Increases are ongoing, with non-branded search traffic increasing 90% In 2011.