Why Social Media?
Social media marketing is unique from many other marketing methods in that it enables engagement between you and your consumer. Not only can you share your message with the public, but even more importantly, you can listen to their opinion of you, and interact to try and influence it.
Social media marketing is unique from many other marketing methods in that it enables engagement between you and your consumer. Not only can you share your message with the public, but even more importantly, you can listen to their opinion of you, and interact to try and influence it.
- A new avenue for PR – proactive and defensive
- Increased brand awareness
- Increased site traffic
- Boosting your SEO campaign
- Testing new marketing campaigns (both on and offline)
Consider carefully which social media sites your business should be on. Profiles should only be set up if you have the time and resources to manage them. Abandoned social media accounts can send the wrong impressions to customers
How to Do It
Optimise social media profiles so that they have the best chance of reaching new audiences
Know where your business is being reviewed or referred to online, and have a strategic plan on how to deal with negative reviews.
Make a weekly schedule, and commit to updating it with new ideas each week.Consider a Hootsuite, or similar management tool, to help organise and schedule updates.
If you have a blog or articles section, ensure you have Google+ Authorship markup
Make sure social media buttons are visible on your website, emails and other marketing collateral.
Follow influential people and the people following them.
Consider tagging URLs you share online so you can track their usage.
Tools
