We show the best way to do your SEO
Ensure Google Analytics (or another analytics package) is installed on your site so you can track your visitors behaviour and the effect of your online marketing. See how to Set Up Google Analytics
Ensure your site has Google Web Master Tools enabled so that you can be alerted if there are any big problems with your website.Find out how to use Google Webmaster Tools
Undertake a SEO structure and code audit in-house or ask professionals to undertake a comprehensive audit of your site structure and coding for you.
Tools That we Use
Keywords
If you have an existing keyword list—Make sure all your keywords are still relevant and up to date. Move focus away from keywords where you already have results. Create a keyword Evaluation Model.
If you don’t have an existing keyword list—create one using our advice.
Make sure you find out each keyword’s search volumes and current rankings using the Google Adwords Keyword Planner Tool and Firefox Rank Checker.
Make sure your content writers and outreach staff know the keywords you are targeting and the priority of each of them. Share our SEO guidelines for content writers with them.
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Outreach & Link Building
Make sure you are following, and even better, being involved in, the most popular forums, blogs or social media networks in your niche. How to find influencers with social media
Follow your chain of backlinks, and that of your competitors, to find relevant sites who might partner with or link to your site. For example looking at sites that already link to you, who else do they link out to? And who links to those sites? Use Open Site Explorer to find out
Make sure you are included in all relevant local and industry directories. Only high quality directories that are actually used by people will be useful. Check out this list of Australian top Directories
Undertake outreach with your best resources—e.g. local papers, bloggers or resource pages which regularly link to similar content might be interested in sharing your content with their followers. Involve your PR team. Learn More about Linkbuilding Outreach Fundamentals
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Content
Identify your most popular content in 2013 and the most popular types of content on the sites where your customers hang out (blogs, forums, social media, etc)
Have monthly, if not quarterly brainstorms of the kinds of content you want to create. There should be a mix of photo, infographic, video and text. See how to get content Ideas
Note that not all content has to be targeted only towards buyers. Value can also be added by providing content interesting to other people in your niche, even those that aren’t going to buy—they might still share. Learn More about Content Marketing Misconceptions
Create a schedule stipulating how often you are going to create content. It is important to be consistent in content creation—if it is a blog, you must blog regularly. If it is a resources section, you must make sure it is kept updated.
Make sure your PR staff are aware of all the resources you are creating and promoting
Tools That we Use
