Determine KPIs

This Section will help you to make sure you know how you are going to prove the strategy’s success

Classify your Goals
  • Acqusition:Do you want to acquire traffic to your website?
  • Behaviour:Do yo want to know your visitiors Behaviour? e.g. Page Visits, Where they click,etc.
  • Outcomes:Do you want to know the real value a visitor is giving to your business? e.g. Quotes, Downloads
Create KPIs to support your Goals
KPI 1 Monthly Target KPI 2 Monthly Target KPI 3 Monthly Target
Grow Traffic Branded Traffic 500 visits Popular Keywords 100 visits Long-Tail Keywords 450 visits
Goal 2
Goal 3