This Section will help you to make sure you know how you are going to prove the strategy’s success
Classify your Goals
- Acqusition:Do you want to acquire traffic to your website?
- Behaviour:Do yo want to know your visitiors Behaviour? e.g. Page Visits, Where they click,etc.
- Outcomes:Do you want to know the real value a visitor is giving to your business? e.g. Quotes, Downloads
Create KPIs to support your Goals
| KPI 1 | Monthly Target | KPI 2 | Monthly Target | KPI 3 | Monthly Target | |
|---|---|---|---|---|---|---|
| Grow Traffic | Branded Traffic | 500 visits | Popular Keywords | 100 visits | Long-Tail Keywords | 450 visits |
| Goal 2 | ||||||
| Goal 3 |
