In This Chapter you are going to find specific action to determine your Online Business Envioroenment
Understand the difference between online and offline customers. Don’t knowwhere to start? Read our blog post about Online and Offline Customers
Do some research to find out where your customers congregate online—e.g.blogs, forums, news sites, social media or other resources. Check out some Tips to get customers through social media
Identify online competitors – note that they may be very different from offline competitors. Do some simple searches in search engines and social media to find out which businesses have a big presence online. See How to Research your Online Competition
Complete a quick competitor analysis (Check out Competitors SEO and Social Performance). What are the strengths and weaknesses of your site vs your competitors?
Compare your content with your competitors. What pages of their content get the most links? What do they offer that you don’t? What is popular on your site that no one else has?. Competitors Content Audit
Monitor what your competitors are doing in social media (Find out how we Monitor Competitors through Social Media)