Zusammenfassung der Ergebnisse

Der Kunde

China Briefing veröffentlicht Wirtschaftsnachrichten aus China seit mehr als 10 Jahren und arbeitet mit MooMu Media seit dem Jahre 2009 zusammen. MooMu Media steuert auch Kampagnen für viele andere Titel aus dem Hause Asia Briefing wie Vietnam Briefing und India Briefing. Das Ziel unserer Suchmaschinenkampagne ist es die Bekanntheit von China Briefing.com weltweit bei der Zielgruppe zu steigern die nach Wirtschaftsnachrichten aus China suchen und durch die hinterlegten Suchbegriffe mehr Leute auf die Seite zu bringen.
 

MooMu Media’s empfohlene Strategie

Durch eine Strukturierung des Inhalts auf der Seite auf eine suchmaschinenfreundliche Art und Weise ist China-Briefing.com nun in der Lage sehr gute Ergebnisse für die meisten relevanten Begriffe zu bekommen mit einer schnellen Anzeige mit Ihrem News-Inhalt bei Google.
 

China-Briefing.com ist eine wertvolle Quelle wenn es um Wirtschaftsnachrichten aus China geht und MooMu Media hat ihnen geholfen aus der hochwertigen Qualität und dem wachsenden Inhalt Kapital zu schlagen und die Seite unter anderem auch mit Websiten aus den Bereichen Bildung und Regierung zu verlinken.

MooMu Media hat die Seitenstruktur für die Google Search Ergebnisse und Google News optimiert was mehrere Einträge auf der gleichen Seite für manche Begriffe ermöglicht.
 

Im Jahre 2010 wurde auf der Seite von China-Briefing.com ein Redesign vorgenommen und mit der Hilfe von MooMu Media konnte der Wert für das SEO beibehalten werden.

Ergebnisse

Durch das Redesign und die starke Offsite-Kampagne von MooMu Media ist China-Briefing für die Begriffe “China business news” und “Chinese business news” weltweit bei google auf der ersten Seite an prominenter Stelle neben Verlagen wie dem Hong Kong Standard und der China Daily gelistet.
 
Seit Beginn Ende 2008 sind Begriffe die mit Unternehmen etwas zu tun haben vier Mal höher im Ranking während der komplette non-branded Search Traffic (ausgenommen der Publikationen) um über 500% angestiegen ist

Es ist ein fortschreitender Wachstum zu verzeichnen wie bei non-branded Traffic um 90% im Jahre 2011.

Results Summary

The Client

China Briefing has been publishing China business news for over 10 years and has worked with MooMu Media since 2009. MooMu Media also manages other titles in the Asia Briefing Media stable, including Vietnam Briefing and India Briefing. The aim of our search campaign is to increase exposure of China-Briefing.com worldwide to people searching for business news from China, as well as increase volumes to the site from all related search terms.

MooMu Media’s Recommended Strategy

By structuring the content on the site in a search engine friendly manner, China-Briefing.com is now able to reach high results for the most relevant of terms, with quick indexing by Google of their news content.

China-Briefing.com is a valuable online source of China business news, and MooMu Media helped them capitalise on their high quality and growing content to gain incoming links to their site, including links from education and Government websites.

MooMu Media optimised the site’s structure for both the regular Google Search Results and Google News, allowing multiple entries on the same page for some search terms.

In 2010, China-Briefing.com underwent a dramatic redesign, and with the help of MooMu Media, all the SEO value of their site was maintained.

Results

Following both a redesign and a strong offsite campaign by MooMu Media, China-Briefing now ranks high on Page 1 of the international Google results, for the terms ‘China business news’ and ‘Chinese business news’ alongside publishers like the Hong Kong Standard and the China Daily.

Since commencement in late 2008, searches for business related terms are four times higher, while total non-branded search traffic (all traffic excluding the name of the publication) has increased over 500%.

Increases are ongoing, with non-branded search traffic increasing 90% In 2011.

Sommario dei Risultati

Il Cliente

China Briefing pubblica notizie economiche sulla Cina da oltre 10 anni e lavora con MooMu Media sin dal 2009. MooMu Media gestisce anche altre testate della casa editrice Asia Briefing Media, come Vietnam Briefing e India Briefing. L’obiettivo della nostra campagna sui motori di ricerca è quello di aumentare l’esposizione di China-Briefing.com su scala mondiale per le persone alla ricerca di informazioni economiche sulla Cina, oltre che aumentare il volume delle sue visite per tutti i termini correlati.
 

Le Strategie adottate da MooMu Media

Strutturando il contenuto del sito in una maniera search engine friendly, China-Briefing.com è ora in grado di ottenere elevati risultati per le parole chiave più rilevanti, con una rapida indicizzazione su Google per le sue notizie.
China-Briefing.com è una preziosa fonte online di notizie economiche sulla Cina, e MooMu Media ha contribuito alla capitalizzazione dei suoi numerosi contenuti di alta qualità, ottenendo link in entrata sul loro website, provenienti anche da siti educativi e governativi.

MooMu Media ha perfezionato la struttura del loro sito, tenendo conto non soltato dei Risultati su Google Search, ma anche su Google News, consentendo l’inserimento di più voci nella stessa pagina per alcune parole chiave.

Nel 2010, China-Briefing.com ha subito una drammatica ristrutturazione, e con l’aiuto di MooMu Media, è riuscita a mantenere tutto il valore SEO creato fino a quel momento.

Risultati

Attraverso una ristrutturazione ed una forte campagna offsite effettuata da MooMu Media, China-Briefing.com ora primeggia costantemente nella Pagina 1 dei ranking internazionali di Google, per parole chiave come “China business news” e “Chinese business news”, accanto ad editori come Hong Kong Standard e China Daily.
Dall’inizio (alla fine del 2008) ad oggi, le ricerche per i termini correlati al suo business sono quadruplicati, mentre il traffico totale delle ricerche non-branded (tutto il traffico escluso il nome della pubblicazione) è aumentato di oltre il 500%.

Ma non è finita qua: gli incrementi del traffico non si arrestano, e nel 2011 si è registrato un ulteriore aumento del 90% per le ricerche non-branded.

Results Summary

The Client

China Briefing has been publishing China business news for over 10 years and has worked with MooMu Media since 2009. MooMu Media also manages other titles in the Asia Briefing Media stable, including Vietnam Briefing and India Briefing. The aim of our search campaign is to increase exposure of China-Briefing.com worldwide to people searching for business news from China, as well as increase volumes to the site from all related search terms.

MooMu Media’s Recommended Strategy

By structuring the content on the site in a search engine friendly manner, China-Briefing.com is now able to reach high results for the most relevant of terms, with quick indexing by Google of their news content.

China-Briefing.com is a valuable online source of China business news, and MooMu Media helped them capitalise on their high quality and growing content to gain incoming links to their site, including links from education and Government websites.

MooMu Media optimised the site’s structure for both the regular Google Search Results and Google News, allowing multiple entries on the same page for some search terms.

In 2010, China-Briefing.com underwent a dramatic redesign, and with the help of MooMu Media, all the SEO value of their site was maintained.

Results

Following both a redesign and a strong offsite campaign by MooMu Media, China-Briefing now ranks high on Page 1 of the international Google results, for the terms ‘China business news’ and ‘Chinese business news’ alongside publishers like the Hong Kong Standard and the China Daily.

Since commencement in late 2008, searches for business related terms are four times higher, while total non-branded search traffic (all traffic excluding the name of the publication) has increased over 500%.

Increases are ongoing, with non-branded search traffic increasing 90% In 2011.