As an agency, we have found that Google Product Listing Ads, now Google Shopping, are one of the fastest growing, and best performing advertising areas for our e-commerce clients. We recommend them to anyone with an e-commerce store.
Having said that, like other aspects of Google Adwords, it’s easy to waste money on Google Shopping if you don’t take the right precautions. The ‘set and forget’ mentality is an easy way to waste money on normal Adwords, and we’ve discovered another one: simply ticking a ‘Google shopping feed’ option in your e-commerce platform. Read More