Stop Wasting Money on Google Shopping Ads

By | PPC | No Comments

If you write like this, this blogpost is for you

As an agency, we have found that Google Product Listing Ads, now Google Shopping, are one of the fastest growing, and best performing advertising areas for our e-commerce clients. We recommend them to anyone with an e-commerce store.

Having said that, like other aspects of Google Adwords, it’s easy to waste money on Google Shopping if you don’t take the right precautions. The ‘set and forget’ mentality is an easy way to waste money on normal Adwords, and we’ve discovered another one: simply ticking a ‘Google shopping feed’ option in your e-commerce platform.  Read More

How To Start Advertising on Bing in Australia

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In 2013 Bing fully launched it’s ad platform in Australia, allowing Australians a new updated ad interface, and the ability to target their ads within Australia. This also meant the end of the Yahoo and Bing alliance, with Yahoo search inventory now being able to be purchased through Google (if you include search partners).

Advertisers used to be able to buy Bing Ads through the Microsoft Network from overseas or the Yahoo Australia search platform, and if you used either of those platforms, you would know how sub-optimal they were. Don’t worry, the new Bing Ads interface is a huge improvement, and completely easy to use. Read More

Get Your Newest Content in Google Faster

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If you have a brand new website, new pages in your website, or even a recently updated page, you can use Google Fetch to submit those pages to Google for faster indexing.
When you submit a URL this way, Googlebot will usually crawl that page within a day and, if it is found to be suitable, it will be added to Googles index. Read More

Essential SEO For Local Businesses

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If you’re a business with bricks and mortar stores, or one which only serves certain locations, then optimising your website for local search is important. For many Google searches with local intent, the “top 10” search results are pushed down the page, often below the fold like this.

Local SEO Read More

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