Google had a busy time last week, launching two algorithm updates within days of each other. It is still early days, but we’re going to take a look at the impact these are having, or are likely to have, on search results.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
Our clients are often surprised and excited to hear us tell them they can see some information about their competitors within the Adwords interface.
To see who is bidding on the same keywords as you, you need to use the Auction report, and you can access it from any search campaign, adgroup or keyword report.
Share the following list with your designers when you ask them to create your ads for Google or Facebook.
1. Create ads in as many of the different sizes you can – not all sites offer all sizes, so use all the ad sizes to get as many impressions as possible.
2. If you can’t afford to create ads in all those sizes, some of the most popular sizes are:
250×250, 200×200, 468×60, 728×90, 300×250
Remarketing through Facebook means showing ads on Facebook to people who have previously been on your site. It used to be that you had to use a third party company on the Facebook Exchange to buy those ad placements (for example, AdRoll was a big one), but now you can do it easily yourself!
3 Easy Steps to Remarketing on Facebook
1. Go to audiences and create a custom audience Read More
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