Website Management - Digital Marketing Agency

An Introduction to

By | Search Engine Marketing, Website Management | No Comments

By Nicolas Vargas

Google Search Reasults Using Schema is an initiative launched in 2011 by the major search engines (Bing, Google and Yahoo) to make a common language to improve the way search engines understand and display data in their search results. The idea is to use these schemas to mark up useful information within a webpage for the purpose of offering a better user experience in search results.

Now that you know what is, you’re probably wondering how you can use it to improve the way search engines understand and display your content in search results. Depending on the sort of content your website uses, you can write schema markupfor a huge list of items, from videos to events. Item Examples Screenshot

With you have a lot of options to improve the way search engines display your site in search results.

How it works

As I said before schema marks up your content helping search engines, because with HTML tags, your browser knows how to display the information but it doesn’t really understand what that content is about..That is, HTML is not enough for search engines to properly understand your content. uses a micro data format to improve the data within the HTML tags and give search engines more information about that page, so it knows whether it is about a person, a recipe, a place, a movie, etc.

Micro data is a HTML5 feature (set of tags) which aims to help computers understand what the web page content is actually talking about. Person Example

Here is an example of how you can use microdata to tell search engines that the content in this HTML is not just random text – it is a person, job title and address.

Plain HTML

Person Html Example

With Micro data

Schema Person markup Example

As you can see with micro data you can explain to search engines what your content is about, in this example for Google the words North Sydney didn’t mean anything , but with the micro data it means an address locality.

Finally you probably want to know if the use of schema micro data is going to improve your rankings. Well, as Matt Cutts has said, just using micro data won’t necessarily improve your rankings, but there are some cases when helps, so it is better to use it, just in case.

Also keep in mind that even if this markup doesn’t help your rankings it could help your click through rate if it provides images, star ratings or other information in search results alongside your site listing.

WordPress 3.3 Sonny Update Released

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As smooth as the iconic Saxophonist after whom it was named, WordPress 3.3 Sonny recently swung into immediate publicly available download or update within the WordPress dashboard. Sonny invigorates the new user experience, supplies an on tune dashboard design and writes a score of navigation and content updates.

New users can expect the introduction of feature pointers which help navigate new features and iPad/tablet users are in for a treat with a responsive design and improved touch support.

Existing users will notice a new drag and drop media uploader, an integrated admin toolbar, hover menus in navigation, improved co-editing support and a Tumblr Importer.

Developers can explore the improved editor API and new screen API which assists in contributing to help screens and adaptation to screen contexts.

Relevant to all new major updates, there are always bugs and errors which need to be identified and ironed out when new features are introduced. Usually these are attended to within the first few days post release, if not within a few hours.

Though you may choose to wait for Sonny to fix his off notes, WordPress 3.3 is far from an out of practice musician.

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