tech news - Digital Marketing Agency

Codecademy – The Easy Way To Learn To Code

By | tech news, Uncategorized | No Comments


Following our post the other day about CSS sprites, and the theme of improving your developer/technical skills to be better at SEO – we wanted to encourage would be SEO-ers to have a look at Codecademy, a fantastic (free) resource to help develop your Java Script, CSS and HTML skills.


While mad coding skills aren’t a prerequisite of being able to undertake some SEO tasks, they certainly don’t hurt, and being able to understand code on a site, implement changes or even recommend code improvements, is a big asset for any online marketer.


If you were only going to learn one language, HTML is by far the most important for SEO. Learning how a page is rendered, formatting links and structuring code for search engines are all important tasks.


Java Script is probably more difficult, but it can help you create and build tools to help with your SEO efforts, as well as understand how a site is working.


Code Year, run by Codecademy, is a week by week set of interactive tutorials aimed to help anybody learn how to code  – from the ground up. You can start now, even though we’re more than halfway through the year, and just do the tutorials at your own pace. While the tutors won’t help you directly (apart from writing out the lessons), there is a forum of users who can help you when you get stuck, so that you don’t feel like you’re doing it all on your own.


Code Year was marketed as a new years resolution, for people who wanted to make 2012 the year they learn to code – even New York City Mayor Bloomberg signed up (I wonder if he is still going?).


If you’re an experienced coder and think you could help the community of wannabe coders, you can also submit lessons through their teacher tool.






Google Motorola vs Apple

By | tech news | No Comments


On May 22, 2012, Google finally announced that their $12.5 billion bid for acquisition of Motorola Mobility* had closed. This was following approval by the European antitrust regulators earlier in the year and, finally, approval by the Chinese Government.


On the Google blog last year, CEO Larry Page wrote that

“Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.”


As part of their agreement to allow the acquisition, the Chinese Anti-Monopoly Bureau has stipulated that Google must agree to keep their Android mobile operating system available to hardware makers for the next five years. Android has been made available at no cost since its debut in 2007, and Google agreed to the Chinese Governments terms, saying that Android will remain an open operating system.


One of the major aims of the acquisition was to give Google access to Motorola Mobility’s patents, in the face of Microsoft and Apple’s threats to sue Google over patent infringement. Google states the purchase of Motorola Mobility was a way to protect the Android ecosystem.


There was much support in the electronics community for Google’s commitment to defending the Android system, including from Samsung, Sony Ericsson, HTC and LG.


This purchase closes the hardware gap between Google and Apple. Previously they both had mobile and desktop operating systems, but until this acquisition, Google had no hardware.


This is but only one battle in the war between Google and Apple – tomorrow, 6 June, is the proposed launch date for Google’s latest update of Google Maps. Brian McClendon , Google’s vice president of Maps and Earth services, will make an appearance at this event and will illustrate all the features new Google Maps has to offer.

Next Dimension of Google Maps

This surprise press release is timed for less than one week before Apple’s annual Worldwide Developers Conference, where they will unveil their iOS 6 firmware , featuring an Apple developed maps service, an important feature of which will be 3D view.


With the new 3D mapping software, Apple devices will no longer need Google’s mapping service – although Google’s own dimensioned mapping software could be rolled out to all Android devices.


It is likely that this is only the first in removals of Google components on Apple devices, with Google’s Motorola acquisition, and Apple creating its own rival software.
*Motorola Mobility Holdings is one of the two entities that resulted when Motorola split its business in 2011.Motorola Mobility focuses on mobile phones and tablets, while Motorola Solutions focuses on business and networking technologies.


Hottest Technology of 2009

By | tech news | No Comments

The Gartner report, on the Hype Cycle 2009, is the latest in the annual series to showcase the hottest technologies of the year and how they are trending.

The reports outline two visual representations for technology maturity – the Hype Cycle and the Priority Matrix. These graphs can help businesses understand a snapshot picture of technology at that moment, and advise about which technologies to adopt and which to reconsider.

The one below, is the ‘Hype Cycle’ (source:reuters)


Cloud computing, one of the hottest emerging technologies of the year, refers to a simple concept – operating off  a shared ‘cloud’ rather than a hard-drive.According to Gartner it is at the height of it’s expectations, but still in it’s early stages with lots of opportunities to be identified.

Other hot topics include the issue of data-centre cooling, which I discussed earlier this year when it was said that 2 Google searches was as environmentally un-friendly as boiling the kettle.  This is apparently on the downward trend of expectations (here referred to as Green IT). With increased concern for the environment booming across first world countries, ‘do no evil’ Google is pouring money into data centre R&D, but it is no longer causing ‘hype’.

Social networking and web 2.0 seems to be well past the highest phase of expectations (according to Gartner), but on the slope of enlightenment, which is odd considering the fact that hype for one of the biggest social networking tools, Twitter, continues unabated, and it hasn’t even yet fulfilled its business potential.

Search-wise, video search seems to be in the ascendency, a ‘technology trigger’.

Jackie Fenn, the report’s lead analyst, gives this overview:

Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and internet TV (for example, Hulu), while social software and microblogging sites (such as Twitter) have tipped over the peak and will soon experience disillusionment among corporate users.

Geeks and Vigilantes

By | tech news | No Comments

A story ran in the Sydney Morning Herald this morning talking about how a guy used the "Find my Iphone"  from Apple to track down his iPhone after it was stolen.

I am not sure of the authenticity of this story, but I love that this could be possible, and also hope that it serves as some disincentive to this kind of theft in the future.

Apparently, the fellow had lost his iPhone at a Lego convention (no judgement here), and then logged onto Apple’s, and tracked it down to a nearby neighbourhood. As he kept refreshing, so the story goes,  he could see the iphone target moving up the street and around the corner, and so him and his three mates chased it down.

Apparently the thief very nicely gave it back – obviously not some tough drug dealer being cornered by three geeks.

I doubt Apple would be encouraging anyone to use this technology for Vigilante reasons, (not every thief would be so friendly or apologetic I am sure) but it certainly makes for a fun story and great PR for them (as if they need anymore).

One New Idea To Help Achieve Your Sales Goals REQUEST YOUR FREE SPARK