Google had a busy time last week, launching two algorithm updates within days of each other. It is still early days, but we’re going to take a look at the impact these are having, or are likely to have, on search results.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
For online marketers, the neverending tweaking of Google products by Google, can often mean it’s hard to stay up to date with the latest features and small changes. This is a shame, because often the things they are adding are things to make your job easier! To make sure you’re not missing out, here are a few little updates to Google products you might have missed lately. Read More
Gorgeous photo from the AnimalKind blog
Without a lot of fanfare, Google has gone ahead and released a new algorithm. Not just an update, but a whole new algorithm (though to be fair, it uses a lot of the same signals as the old one.) During their 15th birthday celebrations, Google announced the new algorithm from the Menlo Park garage where the whole Google empire first started. Was the garage used as the location to signal how big and significant this change would be – a new beginning? – or was it just done that way because it was their birthday? Google first started using Hummingbird a month ago, but only announced the change on 26th September.
Despite being in place for over a month now, most sites haven’t experienced a big fluctuation in rankings during its rollout. How could the change be seamless if it’s a whole new algorithm? Probably because the new algorithm is focussing on identifying intent of peoples searches rather than changing the ways it evaluates websites (like Panda and Penguin). Read More
Today Google launched Penguin 2.0 – not just an update of Penguin but a whole new version. Matt Cutts says it goes deeper than Penguin 1.0 and will impact more webmasters. Rand Fishkin (on very early thoughts) says he thinks it is a lighter impact than Penguin 1.0.
Since the update is less than 24 hours old, it is kind of hard to tell what the impact has been over a broad number of sites, but site owners will definitely be able to see if it has impacted their own site or not.
What we know for certain is that it aims, like Penguin 1.0, to fight web spam, with a focus on websites with dodgy backlink profiles. (Whereas Panda was about fighting crappy content).
If it was like Penguin 1.0, then there will probably be two main prongs of attack (of which the outcomes look very similar):
1. A Devaluation of crappy links which will result in a drop in your rankings
2. A penalisation from crappy links which will result in a drop in your rankings.
The other way that Penguin 1.0 and 2.0 might be related is that perhaps the dodgy links that SEOs fed to Google after Penguin 1.0, through the Disavow Tool, might now be the fuel for Penguin 2.0.
Without seeing the impacts of 2.0 yet, you can guess what the Penguin 2.0 advice is going to look like:
Of course, there is no hard out evidence for a lot of this, but we’re pretty sure that these tips will “First do no harm”,…and then help keep you out of the way of that crazed Robot Penguin.
© 2023 Digital Marketing Agency. Working with Third-Parties Sitemap Privacy Policy