Digital Marketing - Digital Marketing Agency

How to Sell Digital Marketing To Your Boss

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If you’re an employee, you know that any innovation or change to business processes that you might want to implement will need to be approved by your boss first. If you’re sold on digital marketing, you need to sell it to them too, and that’s not always easy.

The Problem: To a person who isn’t on board with digital, many digital methods can seem abstract, which translates as unreliable and risky.

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SEO Tools – Rank Checking / Link Monitoring

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Advanced Web Ranking 

We use Advanced Web Ranking to help manage and record the rankings of our clients, and to undertake competitor analysis for their industries.

We are using the desktop program and to enable it to monitor a large number of keywords (and international sites) we make use of the excellent proxy feature.  This speeds up the checking process and increases accuracy.  But to be honest, when we were just checking a low number of keywords we found the international accuracy to be quite good. As far as ranking software goes, this is the most comprehensive and reliable that we have tried. We started using the tool because of our disappointment in other web ranking software, and found it to be more accurate and robust. It keeps a record of all our clients ranking behaviour over time, plus those of whichever competitors we choose. Read More

Market to Accountants, Lawyers – Any Job You Choose

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There is now a new way of advertising on LinkedIn which helps you target your promotions by geography, industry, company name, job type and more.

Advertising on LinkedIn is not new – you have been able to do that for a few years now. However, LinkedIn has recently been developing it’s platform into a content sharing hub, and now they are ready to monetise that move. Following Facebook and Twitter, they have introduced ‘sponsored updates’ allowing you to promote any of your company page posts into the feeds of your target audience.

These ads will show in the home page feed of your target audience, on both mobile and desktop devices. Users will be able to interact with them as they could with any other post, or they can hide them.

It is a very easy platform to use, and you can have a campaign up and running quickly. All you need are a business page and a LinkedIn advertising account.

How to Get Started

Step 1. First you need to decide which post you want to promote, or craft a new post specifically for your target audience. Once the post is published, you will see a ‘Sponsor Update’ link to allow you to promote it.

Step 2. You will then be asked to select your audience, and you can narrow it down by;

  • Location
  • Industry
  • Company
  • Job Type
  • Education
  • Skills
  • Group
  • Gender
  • Age bracket.

Step 3. Decide whether you want your payment method to be cost per click (pay whenever someone clicks, likes or comments on your post), or cost per impression (pay whenever someone sees your post).

Step 4. Choose an end date – or run indefinitely and know that you can go in and switch it off whenever you like.

Step 5. Analyse Results – You can look at the interactions for each of your sponsored posts – including clicks, likes or comments. Even more interestingly, you can compare those statistics to how the post performed‘organically’ (i.e. in the audiences where it isn’t sponsored – your normal followers)

Suggestions for Content to Post

  • Recent news and PR. For example, won an award? Let even more people know.
  • eBook, whitepaper, research or other. Share knowledge – show you’re the expert.
  • Show off a new hire
  • Promote new products or services you want a certain audience to know about.
  • If you are doing a recruitment drive, you might want to post about employee events or benefits
  • Do you have an old blog post or other piece of content which was amazingly successful? Repost that.
  • Promote an upcoming event or sale


  • We recommend writing a blog post or article specifically targeted at your LinkedIn audience.
  • Like all ads, try and write an eye-catching headline, but remember that this post will be instream, if you make it too salesy, it might cause ad blindness, or people might purposely hide it.
  • Remain professional, but sound human.
  • Think carefully about your targeting – you want the content to match the audience.

This is an exciting development, in particular for B2B or professional services firms. Content ads on LinkedIn did not prove to be super popular or effective, but it could be that the positioning was too cluttered, or ad blindness was a big factor. We are hopeful that with integration into the feed, and posts becoming more conversational and less salesy, results from LinkedIn advertising should improve.

Google Tag Manager

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What is it? How to get started? By Nicolas Vargas Google Tag Manager is a new tool (launched in October) which aims to help marketers with the digital marketing process, by making Google (and other) tags quick and easy to embed and update. Google Tag Manager Page ScreenShot With this new Tag manager you can easily add, update and test tags on your sites without the help of a web developer. This removes the long waiting times many marketers have to deal with, when waiting for websites code updates to get their tags updated. This will greatly improve productivity for online marketers who want to spend less time working on tag updates(Technical stuff). Special Features of Google Tag Manager

  • Tag Manager is Free
  • Google Tag manager offers an error checking option
  • Fast and easy way to upload tags.
  • It’s good for agencies, offering multi account options and user permissions
  • Custom tags are possible thanks to custom rules and macros, getting you the info you want
  • Supports both Google and non-Google Marketing tags

Getting started

    1) Create an Account: The account is the top level in Google Tag Manager, a good idea is to make one account per company

Create an Account Image of the Tag manager Process

    2) Create a Container: The container includes all the tags you want (Adwords, Analytics, etc). A good tip is to have one container per Website. You can add domains as an option

Create a Container

    3) Accept the Google Tag Manager Terms of Services

Google Tag Manager Terms Image

    4) Get the tag manager code: Paste the code onto every page before the body tag ()

Tag Manager Code Screenshot

    5) Fill the container up with tags. Now whenever you need to add new tags to the site – to track goals, remarketing or other campaigns – you don’t need to touch your website, you can just log in to Google Tag Manager and add them here.

Tag manager Tags Image I think it’s a pretty useful tool to help online marketers, especially the ones who usually have to rely on developers to help them with their marketing tags.

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