Aidan - Digital Marketing Agency

Get Your Newest Content in Google Faster

By | SEO | No Comments

If you have a brand new website, new pages in your website, or even a recently updated page, you can use Google Fetch to submit those pages to Google for faster indexing.
When you submit a URL this way, Googlebot will usually crawl that page within a day and, if it is found to be suitable, it will be added to Googles index. Read More

SEO Tools – Rank Checking / Link Monitoring

By | Digital Marketing | No Comments

Advanced Web Ranking 

We use Advanced Web Ranking to help manage and record the rankings of our clients, and to undertake competitor analysis for their industries.

We are using the desktop program and to enable it to monitor a large number of keywords (and international sites) we make use of the excellent proxy feature.  This speeds up the checking process and increases accuracy.  But to be honest, when we were just checking a low number of keywords we found the international accuracy to be quite good. As far as ranking software goes, this is the most comprehensive and reliable that we have tried. We started using the tool because of our disappointment in other web ranking software, and found it to be more accurate and robust. It keeps a record of all our clients ranking behaviour over time, plus those of whichever competitors we choose. Read More

New Google Algorithm – Hummingbird

By | Google News, SEO | 2 Comments

Google Hummingbird

Gorgeous photo from the AnimalKind blog

Without a lot of fanfare, Google has gone ahead and released a new algorithm. Not just an update, but a whole new algorithm (though to be fair, it uses a lot of the same signals as the old one.)   During their 15th birthday celebrations, Google announced the new algorithm from the Menlo Park garage where the whole Google empire first started. Was the garage used as the location to signal how big and significant this change would be – a new beginning? – or was it just done that way because it was their birthday?   Google first started using Hummingbird a month ago, but only announced the change on 26th September.

Despite being in place for over a month now, most sites haven’t experienced a big fluctuation in rankings during its rollout. How could the change be seamless if it’s a whole new algorithm? Probably because the new algorithm is focussing on identifying intent of peoples searches rather than changing the ways it evaluates websites (like Panda and Penguin). Read More

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