What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay each time one of their ads is clicked.
How PPC works in Sydney?
Asking businesses about their experience using Google Adwords can elicit responses ranging from “waste of money” to “invaluable marketing tool”, with quite a few instances of “I have no idea what effect it had” in between.
While it is often promoted by Google as being an easy platform to work with, the truth is that many advertisers have had negative experiences on Google Adwords – for example, their budget might get spent too quickly, they might not have made any sales/leads or they don’t know the effect the campaign had at all.
Any subsequent decision to ‘never use Adwords again!” would be both naïve and damaging. Google Adwords search marketing can be an incredibly powerful tool to bring in new customers and avoiding the platform is only giving your competitors a leg up.
What’s needed is an approach to Google Adwords that guards your budget initially, allowing you to expand your campaigns as you experience positive results. Consider these cost saving ideas to keep your Adwords search campaigns profitable.
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