Zusammenfassung der Ergebnisse

Der Kunde

Beat Medical ist eine australische Jobagentur für Ärzte die sich darauf spezialisiert hat Ärzte in Positionen in Australien und Ozeanien zu vermitteln. Das Ziel der Search Marketing Kampagne ist es die Anzahl der Ärzte zu erhöhen die online nach Jobs suchen. MooMu Media ist seit 2009 der Anbieter für das Search Marketing von Beat Medical und im Jahre 2011 hat die Agentur zusätzlich den Vertrag mit BeatParamdeics.com.au abgeschlossen.

MooMu Media’s empfohlene Strategie

MooMu Media arbeitet mit Beat Medical auf verschiedene Art und Weise zusammen; bezahlte Werbung wird in den Suchergebnisse platziert um sofortige und qualitativ hochwertige Ergebnisse

zu erzielen. Zudem wurde die Webseite optimiert um das Ranking der natürlichen Suchergebnisse zu verbessern und Werbeanzeigen auf relevanten Seiten (inclusive Facebook) platziert um neue mögliche Kandidaten anzusprechen und den Wert des Brandings zu verbessern.

Die Arbeit began im Dezember 2009 mit einer Pay Per Click Kampagne die sofort Ärzte auf die Seite brachte die aktiv online nach neuen Jobs suchten. Die SEO-Arbeit begann im Januar 2010 wobei sich MooMu Media auf eine On Site Optimierung und starke Offsite Linking Kampagnen fokussierte.

Im Mai 2010 wurde die Seite auf eine neue CMS und Domain übertragen. Mit Hilfe von MooMu Media wurde der Wechsel in einer SEO-freundlichen Weise vollzogen und der natürliche Search Traffic während und sofort nach dem Wechsel beibehalten.

Ergebnisse

• Die natürlichen Suchergebnisse sind um mehr als 800% angestiegen
• Durch die kontinuierliche Verbesserung ist die Anzahl der natürlichen Besucher in 2011 um mehr als 50% angestiegen
• BeatParamedics.com hat Rankings auf den ersten Seiten innerhalb der ersten drei Monate nach Start bekommen
• Search Traffic trägt weiterhin mit über over 75% zum gesamten Traffic bei .

Testimonial

“Die Ergebnisse waren erstaunlich. MooMu Media ist zu einem festen Bestandteil unserer gesamten Marketingstrategie geworden.”

Shaun Hughston – Inhaber von Beat Medical

Results Summary

The Client

Beat Medical is an Australian medical recruitment agency specialising in placing doctors in jobs across Australia and Oceania. The aim for their search marketing campaign is to increase their exposure to doctors searching for jobs online. MooMu Media has been Beat Medical’s search marketing provider since 2009. Starting as Beat Medical’s SEO provider, we have since been awarded management of their Pay Per Click campaigns (Facebook, Yahoo and Google) as well as advising on social media.

Moomu’s Recommended Strategy

MooMu Media works with Beat Medical in a number of ways; placing paid advertisements in search results to bring immediate and qualified prospects; optimising their website to increase natural search engine rankings and placing ads on relevant sites (including Facebook) to target new prospects and increase branding.

Work began in December 2009, with a Pay Per Click campaign instantly delivering visits from doctors who were actively searching for new jobs online. SEO work commenced in January 2010, focusing on onsite optimisation and a strong offsite linking campaign.

In May 2010, the website was transferred to a new CMS and a new domain. Thanks to MooMu Media’s assistance, the transfer was made in a SEO friendly manner, maintaining natural search traffic during and immediately after the transition.

Results

• Natural Search Traffic to Beatmedical.com has since increased over 800%
• The continuous improvement means that natural visits grew over 50% in 2011.
• BeatParamedics.com.au earned first page rankings within 3 months of going live.
• Search traffic continues to constitute over 75% of Beat Medical’s total site traffic.

Testimonial

The results have been astounding and we count MooMu Media as an integral part of our overall marketing strategy.”

Shaun Hughston – Director, Beat Medical

Sommario dei Risultati

Il Cliente

Beat Medical è un’agenzia Australiana di recrutamento di personale medico specializzata nel collocamento di dottori in Australia e Oceania. L’obiettivo della loro campagna di marketing sui motori di ricerca era quello d’incrementare la loro esposizione nei confronti di dottori alla ricerca di un posto di lavoro online. MooMu Media è il provider di search marketing per Beat Medical sin dal 2009 e nel 2011 si è aggiudicata il contratto per BeatParamedics.com.au.

Le Strategie adottate da Moomu Media

MooMu Media lavora con Beat Medical in differenti modi: mettendo annunci pubblicitari a pagamento nei motori di ricerca per attirare immediatamente potenziali clienti qualificati; ottimizzando il suo website per incrementarne il posizionamento sui motori di ricerca e mettendo annunci pubblicitari su importanti siti (come Facebook) per attirare nuovi potenziali clienti e sviluppare la riconoscibilità del marchio.
La collaborazione è iniziata nel Dicembre 2009, con una campagna Pay Per Click che ha immediatamente indirizzato sul sito dottori alla ricerca di un nuovo posto di lavoro. Per quanto riguarda invece i servizi di SEO, si è iniziato a lavorare nel Gennaio 2010, concentrandosi sull’ottimizzazione del sito ed una forte campagna di link offsite.
Nel Maggio 2010, il sito è stato trasferito su un nuovo CMS ed un nuovo dominio. Grazie all’assistenza di MooMu Media, il trasferimento è stato fatto in una maniera SEO friendly, mantenendo il traffico naturale dei motori di ricerca durante ed immediatamente dopo la transazione.

Risultati

• Il Traffico Naturale dei Motori di Ricerca su Beatmedical.com è Incrementato di Oltre l’800%
• I Continui Miglioramenti hanno comportato una Crescita delle Visite di Oltre il 50% nel 2011
• BeatParamedics.com.au si è Posizionata nella Prima Pagina dei Motori di Ricerca dopo 3 Mesi
• Il Traffico dai Motori di Ricerca Continua a Rappresentare Oltre il 75% del Traffico Totale del Sito di Beat Medical

Testimonial

“I risultati sono stati sorprendenti e consideriamo MooMu Media come parte integrante fondamentale per le nostre strategie di marketing”

Shaun Hughston – Direttore, Beat Medical

Results Summary

The Client

Beat Medical is an Australian medical recruitment agency specialising in placing doctors in jobs across Australia and Oceania. The aim for their search marketing campaign is to increase their exposure to doctors searching for jobs online. MooMu Media has been Beat Medical’s search marketing provider since 2009 and in 2011 were awarded the contract for BeatParamedics.com.au.

Moomu’s Recommended Strategy

MooMu Media works with Beat Medical in a number of ways; placing paid advertisements in search results to bring immediate and qualified prospects; optimising their website to increase natural search engine rankings and placing ads on relevant sites (including Facebook) to target new prospects and increase branding.

Work began in December 2009, with a Pay Per Click campaign instantly delivering visits from doctors who were actively searching for new jobs online. SEO work commenced in January 2010, focusing on onsite optimisation and a strong offsite linking campaign.

In May 2010, the website was transferred to a new CMS and a new domain. Thanks to MooMu Media’s assistance, the transfer was made in a SEO friendly manner, maintaining natural search traffic during and immediately after the transition.

Results

• Natural Search Traffic to Beatmedical.com has since increased over 800%
• The continuous improvement means that natural visits grew over 50% in 2011.
• BeatParamedics.com.au earned first page rankings within 3 months of going live.
• Search traffic continues to constitute over 75% of Beat Medical’s total site traffic.

Testimonial

The results have been astounding and we count MooMu Media as an integral part of our overall marketing strategy.”

Shaun Hughston – Director, Beat Medical