Social Media Marketing
Social media marketing is one of the newest ways to market your products and services to a relevant online audience and encompasses activities such as blogging, creating profiles on sites such as Facebook, Twitter, forums or other blogs and then interacting and engaging with consumers.
WHAT IT IS
The new big thing
In its simplest form social media marketing primarily involves the creation of profiles on various online platforms such as Facebook, Twitter and Google+. With these platforms you are then able to directly communicate with your customers and fine tune your offering to meet their needs.
WHY YOU SHOULD DO IT
Benefits that you receive
Social media marketing is unique from many other marketing methods in that it enables engagement between you and your consumer. Not only can you share your message with the public, but even more importantly, you can listen to their opinion of you, and interact to try and influence it. This engagement is the main benefit of social media marketing, however, there are many other side benefits:
- A new avenue for PR – proactive and defensive
- Increased brand awareness
- Increased site traffic
- Boosting your SEO campaign
- Testing new marketing campaigns (both on and offline)
SOME COMMON MISCONCEPTIONS
Clearing up confusion
1. Social Media is for young people – get the new kid to manage it The kids use Twitter and Facebook, they know what it is about, so you might think that they should be the ones to manage it. You might be surprised to know that the biggest group on Facebook is the 35-54 age group. Also, you need to consider if you really want the new kid answering questions about your product, your staff, your policies? The person behind the social media campaign needs to be helpful, friendly, articulate, knowledgeable and very diplomatic. Whoever it is, make sure they get a whole lot of PR training beforehand because your reputation is in their hands.
HOW WE CAN HELP
Experience and knowledge
As experts in providing social media marketing services, MooMu Media can tailor a social media plan specific to your needs. The primary goal of this plan would be to develop and build a community based around your brand or the products and services that you provide. The follow on effects of this community would then be a combination of increased website traffic, increased brand awareness, an avenue to test new marketing campaigns, a boost to SEO rankings and an avenue to new PR channel. This community would also give you the opportunity to engage with your customers on a one to one level, allowing you to gain valuable feedback and insights into their perception of your business. This then translates into a positive boost to the image of your brand and shows that you value the opinion of your customers. MooMu Media will develop a plan unique to your business requirements, we then teach you how to use the various platforms selected for your plan and help build your online community and engage with your customers to meet your goals. Get in touch now to find out how we start building your social media presence today.