SEO
Search Engine Optimisation
Search Engine Optimisation, otherwise known as SEO, is the process of undertaking onsite and offsite activities for your website, in order to get your site to the top of the natural rankings on search engines.
Our SEO experts have experience in optimising websites domestically and internationally, and have worked on some of the biggest brands. When you work with us, your site is in safe hands. We only undertake ethical and safe SEO, we don’t risk your site getting banned by the search engines.
WHAT WE DO
Experience and Knowledge
We will optimise your website using all our experience and knowledge, to give you the best chance of ranking highly for your most valuable terms.
We tell you everything we do, how we do it, and pass all that knowledge onto you so you can continue to grow and maintain your website in a search engine friendly manner.
There are three main prongs to our SEO approach;
- Website content strategy
- Site structure and coding
- Offsite linking campaign
With flexible consultancy plans and training available, we think we have something to offer every online business. Email or phone us to find out what we can do for you.
RELEVANCE
Why you need content management
Content is important for SEO because your content tells Google what your site is about. If your site talks about cars, don’t expect your site to rank for a term like ‘spaghetti’, but it is a good first step towards ranking for car-related terms.
MooMu Media helps you manage your content in a search engine friendly manner by answering questions like;
- What kind of content do I need?
- How often do I need to create new content?
- Where should all this content go?
- What is the difference between relevant content and spam?
We even help you create content ideas which will boost your SEO as well as being useful to your users and attracting new customers.
SEARCH ENGINE FRIENDLINESS
Why you need to improve site structure and coding
So, your site about cars has a lot of relevant content? Now you just need to make sure that the search engines can read it, and this is where the coding and structure of your site comes in.
There are many different ways to code a site, some of which are more search engine friendly than others. If your site is hard to read, difficult to navigate, or slow to load, search engines might not think you are the best site to be recommending to it’s users.
Engaging MooMu Media before you build your site ensures your site is built in a search engine friendly way, and is gaining SEO value from day one. But if you already have a site, don’t worry, we also do overhauls on existing sites to improve their code and rankings.
TRUSTWORTHINESS
Why you need more links
Search engines, particularly Google, work like a democracy. The more links you have coming to your site, the more trustworthy the search engines will think you are. In fact, links are often cited as being one of the most powerful of the over 200 factors Google takes into consideration when ranking your site.
However, there are dangers when increasing the number of links to your site. Spammy or inappropriate links and rapid or massive increases, can have zero or detrimental effects to your website. As Google works to maintain the integrity of it’s algorithm, so it will dismiss the value of links it finds to be inappropriate.
MooMu Media will undertake campaigns to ensure your site is not penalised, but remains competitive. This is a fine line to walk, but having worked for some of the biggest brands online, the SEO experts at MooMu Media really know what they are doing.
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