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PPC

Pay Per Click

 

Pay Per Click Marketing (PPC) is used to attract qualified traffic to your site in the short term. You can have your first visitors within minutes of switching on your PPC campaign.

 

Pay Per Click advertising can place your company’s advertisement on the search results page for any search terms you choose. You can also use your PPC account to place ads on many other websites that are part of the search engine’s content network (for example, newspaper sites and YouTube), or buy ads on Facebook.

 

Pay Per Click accounts can be set up at any time, by anyone, for any website. However, it takes skill, ongoing research and vigilance to ensure that you are maximising your traffic whilst minimising your cost.

PPC Sydney

WHAT WE DO

Experience and Knowledge

MooMu Media’s PPC experts can help your business with PPC training, answer ad-hoc PPC questions, or manage your campaign ongoing. Our advisors have successfully completed the Google Adwords Professionals Programme, and can also operate on the Microsoft and Yahoo search platforms.

 

If you want to establish, or reinvigorate, your own PPC campaign, contact us and ensure you maximise your clicks while minimising your costs.

 

We tell you everything we do, how we do it, and pass all that knowledge onto you so you can continue to grow and maintain your website in a search engine friendly manner.

pay per click google Sydney

HOW WE DO IT

Pay per click experts

Keyword research and selection

In order to reach your target market, you need to identify what terms they are searching for – this might include a range of synonyms, related products, colloquial or location based terms, broad categories like shoes, or very product specific like red Prada sandals. Our PPC services aim to target specific keywords enabling your business to capture the right customer whilst minimising costs per click.

 

Campaign structure

Developing a well planned campaign structure allows easy monitoring, budget allocation and management. We structure all our campaigns so you can easily understand your own account, clearly see where your budget is going and more easily track any changes.

 

Ad copy and testing

Ad copy and testing is a critical component in ensuring the ongoing competitiveness and success of a Pay Per Click campaign. As you only pay for adverts which are clicked on, we ensure the ad copy displayed is most relevant and applicable to the customer in which you are targeting, minimising wasted spend.

 

Bid management

Through judicious bid management our PPC service ensures you stay within your allocated budget and remain competitive for your target keywords.

 

Ongoing improvement

We pride ourselves on enabling our clients to achieve sustained improvement and growth in their search marketing strategy. By continually evaluating keyword effectiveness within your target market, our expert PPC services aim for your campaign to have ongoing improvement and success.