The accounting industry is an extremely competitive marketplace and, increasingly, individuals, businesses and corporations are conducting their research for accounting services online. MooMu Media has worked with professional services firms, as well as companies from a diverse range of industries, to help their clients connect with prospects searching for their products or services online. MooMu Media can help your firm be there when a new prospect is researching accounting services.
How is Online Marketing for Accounting Firms different from other industries?
Currently, websites are seen as a relatively low priority channel for accounting firms to attract potential clients. This lack of priority provides the opportunity for MooMu Media to give your firm a distinct advantage over your competitors. Digital Marketing enables accounting firms to find an untapped client resource, drive brand awareness and present your firm as an authority in your specialty.
For accounting firms, it is important that your website content demonstrates relevance to searchers needs. Being specific is critical to capture and conversion. Many accounting firms don’t take their customers search habits into account when creating their website, crucially missing the opportunity to reach out to potential clients at their point of interest.
MooMu Media is experienced in generating this traffic and exposure for a variety of clients in many service industries, creating effective search engine marketing plans, utilising both Search Engine Optimisation and pay per click marketing. Allow us to capitalise on the inertia of online competition within the accounting industry to your firm’s advantage.
We Offer Solutions
MooMu Media create and manage pay per click campaigns (PPC) to help your website rank immediately for a large range of search terms. These campaigns can be designed specifically to suit your industry and firm, tailored to the area of accounting that your potential client is looking for. It can also be used to support other marketing activities throughout the year, as it is relatively simple to switch the campaigns “on or off”.
We can then undertake a Search engine optimisation campaign, (SEO), to help you gain long term rankings which will be effective at bringing traffic in the long term, at lower cost. High rankings in the natural search engines also signal to customers that your brand is authoritative and a leader in its field.
We Get Results
The staff at MooMu Media have extensive experience in optimising the sites of a range of service providers, having worked as search marketing consultants for some of the world’s biggest professional services companies. To find out about our successes, contact us for our references, or view our accounting case study.
If you want to increase the number of leads coming to your site from online searches, Contact MooMu Media. Let us know your URL and we can give you our initial opinions and ideas over the phone today.