This Section will help you to make sure you know how you are going to prove the strategy’s success
- Acqusition:Do you want to acquire traffic to your website?
- Behaviour:Do yo want to know your visitiors Behaviour? e.g. Page Visits, Where they click,etc.
- Outcomes:Do you want to know the real value a visitor is giving to your business? e.g. Quotes, Downloads
|KPI 1||Monthly Target||KPI 2||Monthly Target||KPI 3||Monthly Target|
|Grow Traffic||Branded Traffic||500 visits||Popular Keywords||100 visits||Long-Tail Keywords||450 visits|