Rel Attributes – What to use and how to use them

By September 13, 2013 Uncategorized No Comments
rel-attributes

Websites are getting more complex every day, so as Digital marketers we should be looking for ways that make it easier to help search engines better understand our sites.  One such technique is employing the use of Rel attributes.  These show the relationship between a page and another document. In this post I am going to go through some of the main ones, and give you examples of how they can be used. Rel=”nofollow” “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”  instruct robots not to crawl a specific link. For example:  sign in In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links What are Google’s policies and some specific examples of nofollow usage? Untrusted content: If you can’t or don’t want to vouch for the content of pages you link to from your siteyou should nofollow those links. This can discourage spammers from targeting your site, and will help keep your site from inadvertently passing PageRank to bad neighborhoods on the web Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge webmasters use nofollow on such links.  Crawl prioritization: Search engine robots can’t sign in or register as a member on your forum, so there’s no reason to invite Googlebot to follow “register here” or “sign in” links. Using nofollow on these links enables Googlebot to crawl other pages you’d prefer to see in Google’s index. However, a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links. Links in Frames or I-Frames   Rel=”author” verifies authorship   display of author information in search results to help users discover great content. nonymous Web to a Web with identity helps Google understand the authority and trust of the person writing that content. It can help identify a spammer from an author with a lot of authority and credibility. http://searchengineland.com/googles-cutts-web-spam-benefits-from-using-relauthor-162055 Basically, by adding more information, Google can provide users with trusted authors. In turn, these authors will benefit fromgreater exposure and returning readership. And let’s be honest, who doesn’t want their name and a cool little picture of themselves next to their work?! Rel=”Publisher” verifies your brand identity verifies that your Google Plus page is your “official” website page. Thanks to rel=”publisher” your Google plus page is connected to your website and that results in your Google Plus page being displayed in search results whenever anyone is searching for your brand name: Google+ Pages provides businesses, products, brands, entertainment and organizations with an identity and presence on Google+. If you’ve created a Google+ page, we strongly recommend linking from that page to your website and vice versa. Linking your Google+ page and your site like this not only helps you build relationships with friends and followers, but also gives Google information we can use to determine the relevancy of your site to a user query in Google Web Search. It also makes your site eligible for Google+ Direct Connect. Rel=”canonical” the rel=canonical tag is a way to tell Google that one URL is equivalent to another URL, for search purposes. Typically, a URL (B) is a duplicate of URL (A), and the canonical tag points to (A). The following tag would appear on the page that generates URL (B), in the: http://moz.com/blog/rel-confused-answers-to-your-rel-canonical-questions http://moz.com/learn/seo/canonicalization https://support.google.com/webmasters/answer/139394?hl=en Rel=”prev/next” Rel=Alternate

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