Pay Per Click – Changing Your Billing Option

By January 5, 2011 PPC No Comments

Don’t worry if you want to change your Google Adwords Billing options – You can do it, and I can show you how.

Google Adwords is a great and easy PPC service to use, and it is so flexible, that it is very hard to ‘break’ it. However, I know many users who don’t think hard enough at the beginning of their account setup about their billing options.

Billing options in Google Adwords in Australia cannot be changed once you set them up. If you choose post pay, you are stuck with it, and vice versa. Some users might find that after a while their chosen payment method is no longer the one they wanted to use.

For example, you might get sick of constantly having to go in and top up your account, you might prefer them to debit your credit card automatically when you are running low.

Unfortunately, Google Adwords will not currently let you change your billing preferences, so what you will need to do is set up a new account. What a bother, right? Well, it is a bit of a bother, but not insurmountable.

Some people worry they will lose all their old statistics, but you won’t, because you can simply keep your old account, but pause all your campaigns. This way, you have all your old data. The account needs to be paused, because Google can get mad if they find two duplicate accounts.

The main problem with doing this is that you will have to start your new account with a completely blank performance history, so that any ‘cred’ your quality score has built up within Google Adwords, will be lost. The quicker you discover you need to change billing, the less of a problem this will be.

If you feel like you can deal with that problem, in return for getting a billing method you prefer, then this is what you do to maintain your Adwords account structure, but change your billing options

1. Download Google Adwords Editor (if you haven’t already)

2. Open your current account in Adwords Editor, then choose file, then Export whole account to CSV

3. Create a new Google Adwords account – remember you will need a new email to do this

4. Choose the correct billing method that you want to change to!

5 .Pause the campaigns in your old Google Adwords Account

6. Open up your new Adwords account in Google Adwords Editor, and this time choose “Import CSV”

7. Sometimes Adwords Editor won’t copy all your campaign settings – in particular, I find I have to go and specifically switch off the content network where necessary in the Google Adwords interface

8. Remember to go in and unlink your old account from your analytics, and link up the new account

9. Don’t forget to give access to all those other people who need access to your account, and send your customer ID to your adwords manager, if you have one.

And there you have it, your new account, with preferred billing method. If you come across problems with this, please let me know.

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