analytics-event-tracking

Marketers: It’s Now Easier To Track Everything on Your Site

By | Analytics | No Comments

Google has just released ‘Event listener’ tags into it’s Google tag manager with the aim of simplifying event tracking. Originally, you would set up event tracking by putting extra javascript on your links, and then simply look to the results in Google Analytics. The next evolution was Google Tag Manager, which required you to a) add in Javascript to your site for each event PLUS b) set events up to be tracked in Google Analytics. This was onerous and time consuming, and discouraged many marketers from wanting to track events – Google Tag Manager isn’t the simplest thing to use, and you still had to talk to your tech team anyway! Read More

SEO-rank-checker-tool

SEO Tools – Rank Checking / Link Monitoring

By | Digital Marketing | No Comments

Advanced Web Ranking 

We use Advanced Web Ranking to help manage and record the rankings of our clients, and to undertake competitor analysis for their industries.

We are using the desktop program and to enable it to monitor a large number of keywords (and international sites) we make use of the excellent proxy feature.  This speeds up the checking process and increases accuracy.  But to be honest, when we were just checking a low number of keywords we found the international accuracy to be quite good. As far as ranking software goes, this is the most comprehensive and reliable that we have tried. We started using the tool because of our disappointment in other web ranking software, and found it to be more accurate and robust. It keeps a record of all our clients ranking behaviour over time, plus those of whichever competitors we choose. Read More

google-hummingbird

New Google Algorithm – Hummingbird

By | Google News, SEO | 2 Comments

Google Hummingbird

Gorgeous photo from the AnimalKind blog

Without a lot of fanfare, Google has gone ahead and released a new algorithm. Not just an update, but a whole new algorithm (though to be fair, it uses a lot of the same signals as the old one.)   During their 15th birthday celebrations, Google announced the new algorithm from the Menlo Park garage where the whole Google empire first started. Was the garage used as the location to signal how big and significant this change would be – a new beginning? – or was it just done that way because it was their birthday?   Google first started using Hummingbird a month ago, but only announced the change on 26th September.

Despite being in place for over a month now, most sites haven’t experienced a big fluctuation in rankings during its rollout. How could the change be seamless if it’s a whole new algorithm? Probably because the new algorithm is focussing on identifying intent of peoples searches rather than changing the ways it evaluates websites (like Panda and Penguin). Read More

rel-attributes

Rel Attributes – What to use and how to use them

By | Uncategorized | No Comments

Websites are getting more complex every day, so as Digital marketers we should be looking for ways that make it easier to help search engines better understand our sites.  One such technique is employing the use of Rel attributes.  These show the relationship between a page and another document. In this post I am going to go through some of the main ones, and give you examples of how they can be used. Rel=”nofollow” “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”  instruct robots not to crawl a specific link. For example:  sign in In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links What are Google’s policies and some specific examples of nofollow usage? Untrusted content: If you can’t or don’t want to vouch for the content of pages you link to from your siteyou should nofollow those links. This can discourage spammers from targeting your site, and will help keep your site from inadvertently passing PageRank to bad neighborhoods on the web Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge webmasters use nofollow on such links.  Read More

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