For online marketers, the neverending tweaking of Google products by Google, can often mean it’s hard to stay up to date with the latest features and small changes. This is a shame, because often the things they are adding are things to make your job easier! To make sure you’re not missing out, here are a few little updates to Google products you might have missed lately. Read More
If you’re an employee, you know that any innovation or change to business processes that you might want to implement will need to be approved by your boss first. If you’re sold on digital marketing, you need to sell it to them too, and that’s not always easy.
The Problem: To a person who isn’t on board with digital, many digital methods can seem abstract, which translates as unreliable and risky.
With the introduction this year of Google Tag Manager, marketers have (in theory) been able to become more autonomous and less reliant on their web development team. The newest feature is the ability to track events without adding any code to the event on your page – now you can do it with some configuring within your Tag Manager. Having said that, Google Tag Manager isn’t the best documented or most user-friendly tool around, so we have put together a handy list of resources and concepts to help you get your events tracked with Google Tag Manager. Read More
The Google Display Network (GDN) is a part of Google Adwords that is relatively underutilised. Compared to search traffic, display network traffic is considered by many to be less qualified and less valuable. The Display Network also has a dizzying array of options to consider when you start using it, making it seem more difficult than search to implement. Read More