Google Authorship and Author Rank

By | Google Plus, Google Plus | No Comments

By Nicolas Vargas
Screenshot of google trends of Google Authorship Term 
Interest in ‘Google Authorship’ has been rapidly rising in recent months – do you know what it’s all about?

Let’s start at the beginning

What is Google Authorship?

This is a project powered by Google which aims to connect authors with content they have written, through Google + . 
Some of the arguments that Google put forward to justify you signing up to the project are: 

• Verifies your content in search results.
• Allows people to connect to people (get involved with the authors and vice versa)
• Spread authors content thought the web.
• Strong weapon against spammers
• Improve search results (high quality content)
• Your image will appear next to your article in the search results, making the entry stand out more, and likely to increase click through rate.
Screenshot of a Moomu Staff Memeber Author Rank

The process is pretty straightforward ( it is a lot simpler now than it was a few months ago) 
1) Build a Google + profile
2) Sign up for Google+/authorship and
3) Verify your account or link to your content from within Google Plus

What is Author Rank?

Author Rank is the grade that Google gives you according to your social reputation as an author.The more good content you make, the more you’re going to improve your reputation and your Author Rank.
One of the big changes that people expect with this author rank is the implication that this new variable is going to have on a sites ranking.
Search results are already being impacted by Google Authorships and you will see these changes regardless of whether you are logged in or out of Google +
”Author Search result”Srcreenshot of an Author Rank Search Result
According to Google these changes are good for users and for the web. So it’s better to be part of it than be out of it.

Websites We Follow – Nicolas

By | Digital Marketing | No Comments

By Nicolas Vargas

Being up to date in today’s digital world is a bit hard, considering the huge amount of resources you can find surfing the internet. For that reason, here at MooMu Media we have decided to give our readers a list of some of the most valuable resources that we each use in our day to day work. This is my own personal list.


Digital World

The resources listed in this section are useful for anyone who wants to know general information about what’s happening in the digital world.

This is a good website and very popular. I like to focus on the social media section where you can find How-to’s and other useful stuff.
The other sections I frequently check are the Tech, Business and Lifestyle sections.
Some of my favourite’s posts are

In this website you can find a lot of information about the digital world, but the reason I use it a lot is fortheir product reviews. Here you can find reviews for many things, from headphones to laptops. It is a good website to check before you are going to buy a new gadget.
Some of my favourite’s posts are

Digital Marketing

The following sites are a bit more specific for those who are looking for useful information about online marketing.
Smashing Magazine

This is a great website because you can find useful technical resources for things like Coding, Design and there is also a complete section about WordPress.
The tags I use the most are the Inspiration and Techniques Tags.
Some of my favourite’s posts are

Anyone involved in the Digital Marketing World, from beginners to the most advanced, can find useful resources on
I use a lot the resources under the reports section.
Some of my favourite posts are


The following are useful resources to keep you up to date with new business, strategies and market opportunities
Business Insider

Comprehensive website with the most important news in the marketing world
I recommend the markets and strategy sections
Some of my favourite’s posts are

Another amazing website,
I like to check the success stories and How-to Guides under the Startup section
Some of my favourite’s posts are

Facebook Ad Testing

By | Facebook, PPC | No Comments

Written by Tracy Mu Sung
Testing Facebook Ads


Do you assume that because you know how to use Microsoft Ad Center, or Google Adwords, you will automatically be awesome at creating and running Facebook Ads? Well, unfortunately, I’m here to tell you that a lot of the assumed knowledge from other ad platforms, like Yahoo/MSN, Google Adwords and Bing, is not necessarily true for Facebook.
For example, did you know that when creating your Facebook ads for the first time, you should make multiple versions to test them? Of course, because that is what you do in normal ad testing! You create two ads which differ in only one respect, run them against each other, see which one does better, pause the low performer, then test another aspect of the ad. Repeat ad nauseum.
But with Facebook ads, it is slightly different. First of all, Facebook will not offer rotation settings for you – you need to accept Facebook’s default rotation setting, which is basically – Facebook quickly decides which of your ads is performing best and shows that one more often. Very quickly, your poorer performing ads will drop off.
For this reason you need to;
1. Put up 3 or 4 ads at once which differ in only one aspect. E.g. make the same ad with four different images or four different action words.
2. You need to make those ads go live as close together as possible. Don’t go have lunch after making 2 ads, and decide you’ll make the other 2 later. Facebook will have already decided on a winner, and then your 2 new ads won’t even get a look-in.
3. If at any point you want to test a new ad, you’re going to have to create a new campaign and recreate your existing ads in there. Otherwise, Facebook will never give your new ad a chance, because it is competing with the history of the other ads.
Bonus Tip: If you don’t test your Facebook ads (what?!), you do need to at least keep your eye on ‘Frequency’. This will tell you how many times the average user in your audience has seen your ad. When it gets up to 10 – time to refresh your ads!

Why Shoppers in China Don’t Use Search Engines

By | Multilingual, online shopping | No Comments

by Liliya Akhtemova – Intern at MooMu Media

You might remember that we posted a few weeks ago some interesting facts about online shoppers in China.
One of the most interesting discoveries for us was the fact that Chinese shoppers are developing the habit of not using search engines to find products online.
The Boston Consulting Group found that the relationship between search engines and retailers in China is very different to those in other countries. In China, the biggest search engine is Baidu, and the biggest online retailer is blocks the Baidu search engine spider, meaning that if a shopper searches in Baidu – they will not see any Taobao products, (which accounted for nearly 80% of ecommerce volume in 2010).
This is resulting in China’s online shoppers preferring to go directly to TaoBao and bypassing search altogether, which makes their online shopping behaviour markedly different from that in other markets.
Back in 2008, TaoBao blocked all the search engine spiders – Yahoo, Google and Baidu. Baidu was targeted because it had launched its own C2C platform, which would be a competitor for TaoBao. The other search engines were partially blocked in an effort by TaoBao to reduce fraud.
In China, the majority of shopping searches take place within the online shopping platforms, although some searches are undertaken in normal search engines to collect information and compare prices between shopping websites. According to the China Intelli Consulting Corporation – around 80% of online shoppers surveyed rarely or never use search engines.
What does this mean for businesses? If you want to target shoppers in China, you need to look beyond normal search engine marketing techniques. You can’t simply target your website to China or operate a pay per click campaign in Baidu. You have to be aware of the biggest and most important platforms for your customers, and you need to operate through those.

Earlier in November twelve search engine companies met in Beijing at the Ministry of Industry and Information Technology. The parties agreed to use robots.txt protocol, an industry convention, to tell cooperating search engines what information they can and can’t crawl on websites. This is to protect internet users from having their personal information mined and made public. Accusations of data mining and browser blocking have flown between Baidu (China’s biggest search engine) and Qihoo 360 (launched in August 2012, and already the second biggest search engine).
At around the same time as these meetings were going on, Google was completely blocked in China for 12 hours by Government authorities.

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