Written by Tracy Mu Sung
No matter what industry your client is in, you might be surprised by the traffic coming to your site through Google images. We got a huge spike in Google images traffic for our blog post on the Google Penguin update last year – many people in online marketing at the time were looking for images of penguins, we had a cute one on our post – so lots of industry people ended up on our site
(even if only to use the same picture as us).
Some of our clients even show online revenue coming from Google images – although so far, we have only seen significant amounts for client sites based in the US.
The following is one of the reports we use to measure traffic from Google images. This shows the landing page the traffic has gone through to (although this won’t be completely helpful if you have many images on the one page, as well as metrics which are important to the particular client (visits, conversions, whatever).
This report was created as a customised report as shown below, but you can also find this traffic by filtering your “referral traffic” for “/imgres”.
We have found that for some clients this traffic is highly converting, but for others not so much. What it really depends on is how valuable you make these images for potential customers. For example – if you run a hairdressing salon and you have a gallery of ‘wedding hair’ pictures – you can help potential searchers turn into customers if on your image landing page you highlight other useful information available on your site – for example – Do’s and don’ts for wedding hair, examples of your work, prices or reviews.
Optimising Your Images
To optimise your image, and help it be found by Google – don’t forget to add the alt attribute with a helpful name for your image. It also helps if you have a keyword rich file name (though not ridiculous). Specifying a width and height for your image can also make the page load faster, which is better for SEO.
It’s useful for both human readers and search engines if you surround your image with relevant text, and finally, for usability and conversion, make the landing page clean and easy to navigate to other relevant information about that topic.
So what are you waiting for – aren’t you keen to see what traffic your site is getting from Google Images?