Measuring Traffic from Google Images

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Written by Tracy Mu Sung
 

No matter what industry your client is in, you might be surprised by the traffic coming to your site through Google images. We got a huge spike in Google images traffic for our blog post on the Google Penguin update last year – many people in online marketing at the time were looking for images of penguins, we had a cute one on our post – so lots of industry people ended up on our site
(even if only to use the same picture as us).

 

Some of our clients even show online revenue coming from Google images – although so far, we have only seen significant amounts for client sites based in the US.
 
The following is one of the reports we use to measure traffic from Google images. This shows the landing page the traffic has gone through to (although this won’t be completely helpful if you have many images on the one page, as well as metrics which are important to the particular client (visits, conversions, whatever).
 
Measuring Traffic from Google Images
 
This report was created as a customised report as shown below, but you can also find this traffic by filtering your “referral traffic” for “/imgres”.
 
how to see Google Images Traffic in Google Analytics
 
We have found that for some clients this traffic is highly converting, but for others not so much. What it really depends on is how valuable you make these images for potential customers. For example – if you run a hairdressing salon and you have a gallery of ‘wedding hair’ pictures – you can help potential searchers turn into customers if on your image landing page you highlight other useful information available on your site – for example – Do’s and don’ts for wedding hair, examples of your work, prices or reviews.
 

Optimising Your Images

 

To optimise your image, and help it be found by Google – don’t forget to add the alt attribute with a helpful name for your image. It also helps if you have a keyword rich file name (though not ridiculous). Specifying a width and height for your image can also make the page load faster, which is better for SEO.
 
It’s useful for both human readers and search engines if you surround your image with relevant text, and finally, for usability and conversion, make the landing page clean and easy to navigate to other relevant information about that topic.
 
So what are you waiting for – aren’t you keen to see what traffic your site is getting from Google Images?

Google vs Bing: Social Search

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by Tracy Mu Sung
 
In relation to our post yesterday on the Facebook Social Graph, it’s now time to look at another new development from the Microsoft/Facebook family. Bing has announced that their three-columned search results will now include 5x more Facebook updates than previously.
 

Bing three column social search

We’re having trouble seeing this in Sydney, this screenshot from Hubspot

 

Why is this? Well maybe because Bing can now use Facebooks Social Graph to dig in and return more valuable results. Similar to Google Plus in Google Search, the social feature introduced to Bing last May allows you to see where your connections might have information on your current search. It allegedly improves your results by helping you see results based on people you know, not just the thoughts and opinions of strangers.

 

It’s a tough competition between Google and Bing/Facebook. One has search wrapped up, the other has social – they’re now trying to compete to be the first to solve both sides of the equation.

Google needs more people to use Google Plus – and to that end has tried to increase usage by migrating all Google Businesses over there. Facebook realised it’s search was terrible, and knows that not all the answers can be found within the ‘Social Graph’. However, at the same time, using Bing to cover the search side of the equation doesn’t seem to be winning any wars.

 

Both sides have big strengths and big weaknesses.

 

Google Social Search vs Bing/Facebook Search

 

Why Bing Social Search is Better

– More people use Facebook than Google Plus

– Bing doesn’t replace any normal search listings with social listings

– It uses other social results like Twitter, Quora and Foursquare

 

Why Google Social Search is Better

– In Australia, and many other countries, Google is the main search engine

– It isn’t popular for no good reason – the results are better and have better localisation

– Integration of rich snippets including reviews, star ratings and even more impressively, Zagat, means that valuable information is imparted straight in the search results.

 

 

 

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