When it comes to SEO, video shouldn’t be ignored. After all, YouTube is the second biggest search engine worldwide behind Google itself!
Although the rules of the game are a bit different when it comes to video, it still plays to carefully select the text data that surrounds your videos.
This includes some clever research with the Google keyword tool to find out which keywords will bring you the best volume, and then working these through your video title, description, and tags.
It’s also good to keep in mind that the search results will cut-off your title and description after a certain number of characters, so you should keep your title’s short and sweet and your descriptions compelling to start off.
Check out our video below for a full run-down on best practices for YouTube SEO.