Online Shopping in China – The Statistics

By October 30, 2012 Uncategorized No Comments

by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Stay tuned for our follow-up article on this topic).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Read our Follow up post on search engine use in China).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Stay tuned for our follow-up article on this topic).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Stay tuned for our follow-up article on this topic).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 

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