Today, one of MooMu Media’s founders, Aidan Moore, will be speaking at the China Search Marketing Expo in Xiamen.
The conference is part of the US originated SMX series, but is presented as bilingual, for the biggest internet market in the world (last year, China overtook the US as having the most internet users on the planet).
Aidan has previous (and current) experience working on search marketing in China having worked in Shanghai as head of a search marketing agency, and now working on China-based clients. He has spoken twice previously at search engine conferences in China.
His presentation focuses on SEO for international finance brands, and will cover:
- What sites are doing well internationally – in the US, UK and China
- The many different types of sites now dominating the finance market online – direct, aggregators, panels and affiliates
- The issues inherent in optimising financial sites – particularly in the face of the Global Financial Crisis
- Best practice for financial companies – covering the basics and advanced techniques, and using a high performing UK financial site as a case study
Hopefully Aidan will let us put the presentation up on the site as soon as the conference is over.