Link Building Using Google Places

By February 6, 2011 SEO, Uncategorized No Comments

Google Places are no longer restricted to the map box results in Google, as they used to be when they were Google Local. In their new incarnation they are now available right at the top of the search results, as a big individual placement. See here, for Sydney Butcher, after the PPC ad, the very top result is a Google Places result.

Link Ideas From Google Places

Now, this post isn’t about the importance of getting your local business ranking high in Google Places, today is a Linking day. So I am going to tell you a little story about how you can use Google Places to get links for SEO. It is very easy, you just need to follow these steps;

1. Do a Location based search for your industry. E.g., above I did Sydney Butchers. Now, if you have limited time, you might want to focus on the top, most powerful results, but if you have more time, I recommend doing the next few steps on as many results as you can, because you will get lots of different link opportunities this way. In fact, using the above Butcher example, I didn’t choose the top result, because it didn’t yield many link ideas, I went down the page a bit, and used a different one.

2. Click on the “Place Page” link to the right of the result

3. On the resulting Google Places Page, scroll right down the bottom to the section “More about this place”

Get Links from Google Places

4. Now, you might be getting excited, because here is a list of places which are linking to this places page, and which may in fact be helping the Places page rank! Click on the ‘more’ at the bottom of that to get the complete list

SEO for Google Places

Now, all you have to do is check out the sites which are linking to that butcher site, and find out if they might not link to your butchers site!

Your research doesn’t stop there, you now need to repeat that trick for;

– Other Google Places pages in your results

– Keyword and location variations to see if there is anything you are missing

– Re-do the Google search and use it for other industries which are closely related to you, and see if there are any more linking opportunities there

– Re-do the Google search again for other random industries or services in your local area, and see if there are any surprise sources  of links in their results.

There has to be some links in there for you somewhere!Google Places are no longer restricted to the map box results in Google, as they used to be when they were Google Local. In their new incarnation they are now available right at the top of the search results, as a big individual placement. See here, for Sydney Butcher, after the PPC ad, the very top result is a Google Places result.
 
Link Ideas From Google Places
 
Now, this post isn’t about the importance of getting your local business ranking high in Google Places, today is a Linking day. So I am going to tell you a little story about how you can use Google Places to get links for SEO. It is very easy, you just need to follow these steps;
 
1. Do a Location based search for your industry. E.g., above I did Sydney Butchers. Now, if you have limited time, you might want to focus on the top, most powerful results, but if you have more time, I recommend doing the next few steps on as many results as you can, because you will get lots of different link opportunities this way. In fact, using the above Butcher example, I didn’t choose the top result, because it didn’t yield many link ideas, I went down the page a bit, and used a different one.
 
2. Click on the “Place Page” link to the right of the result
 
3. On the resulting Google Places Page, scroll right down the bottom to the section “More about this place”
 
Get Links from Google Places
 
4. Now, you might be getting excited, because here is a list of places which are linking to this places page, and which may in fact be helping the Places page rank! Click on the ‘more’ at the bottom of that to get the complete list
 
SEO for Google Places
 
Now, all you have to do is check out the sites which are linking to that butcher site, and find out if they might not link to your butchers site!
 
Your research doesn’t stop there, you now need to repeat that trick for;
 
– Other Google Places pages in your results
 
– Keyword and location variations to see if there is anything you are missing
 
– Re-do the Google search and use it for other industries which are closely related to you, and see if there are any more linking opportunities there
 
– Re-do the Google search again for other random industries or services in your local area, and see if there are any surprise sources  of links in their results.
 
There has to be some links in there for you somewhere!Google Places are no longer restricted to the map box results in Google, as they used to be when they were Google Local. In their new incarnation they are now available right at the top of the search results, as a big individual placement. See here, for Sydney Butcher, after the PPC ad, the very top result is a Google Places result.

Link Ideas From Google Places

Now, this post isn’t about the importance of getting your local business ranking high in Google Places, today is a Linking day. So I am going to tell you a little story about how you can use Google Places to get links for SEO. It is very easy, you just need to follow these steps;

1. Do a Location based search for your industry. E.g., above I did Sydney Butchers. Now, if you have limited time, you might want to focus on the top, most powerful results, but if you have more time, I recommend doing the next few steps on as many results as you can, because you will get lots of different link opportunities this way. In fact, using the above Butcher example, I didn’t choose the top result, because it didn’t yield many link ideas, I went down the page a bit, and used a different one.

2. Click on the “Place Page” link to the right of the result

3. On the resulting Google Places Page, scroll right down the bottom to the section “More about this place”

Get Links from Google Places

4. Now, you might be getting excited, because here is a list of places which are linking to this places page, and which may in fact be helping the Places page rank! Click on the ‘more’ at the bottom of that to get the complete list

SEO for Google Places

Now, all you have to do is check out the sites which are linking to that butcher site, and find out if they might not link to your butchers site!

Your research doesn’t stop there, you now need to repeat that trick for;

– Other Google Places pages in your results

– Keyword and location variations to see if there is anything you are missing

– Re-do the Google search and use it for other industries which are closely related to you, and see if there are any more linking opportunities there

– Re-do the Google search again for other random industries or services in your local area, and see if there are any surprise sources  of links in their results.

There has to be some links in there for you somewhere!Google Places are no longer restricted to the map box results in Google, as they used to be when they were Google Local. In their new incarnation they are now available right at the top of the search results, as a big individual placement. See here, for Sydney Butcher, after the PPC ad, the very top result is a Google Places result.

Link Ideas From Google Places

Now, this post isn’t about the importance of getting your local business ranking high in Google Places, today is a Linking day. So I am going to tell you a little story about how you can use Google Places to get links for SEO. It is very easy, you just need to follow these steps;

1. Do a Location based search for your industry. E.g., above I did Sydney Butchers. Now, if you have limited time, you might want to focus on the top, most powerful results, but if you have more time, I recommend doing the next few steps on as many results as you can, because you will get lots of different link opportunities this way. In fact, using the above Butcher example, I didn’t choose the top result, because it didn’t yield many link ideas, I went down the page a bit, and used a different one.

2. Click on the “Place Page” link to the right of the result

3. On the resulting Google Places Page, scroll right down the bottom to the section “More about this place”

Get Links from Google Places

4. Now, you might be getting excited, because here is a list of places which are linking to this places page, and which may in fact be helping the Places page rank! Click on the ‘more’ at the bottom of that to get the complete list

SEO for Google Places

Now, all you have to do is check out the sites which are linking to that butcher site, and find out if they might not link to your butchers site!

Your research doesn’t stop there, you now need to repeat that trick for;

– Other Google Places pages in your results

– Keyword and location variations to see if there is anything you are missing

– Re-do the Google search and use it for other industries which are closely related to you, and see if there are any more linking opportunities there

– Re-do the Google search again for other random industries or services in your local area, and see if there are any surprise sources  of links in their results.

There has to be some links in there for you somewhere!

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