Link Building Insights – Guest Blogging

By September 19, 2012 Uncategorized No Comments

By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

 

By Adriano Di Palma – Junior SEO at MooMu Media

 

Link Building Insights – Guest Blogging

 

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

 

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

 

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

 

But is guest posting really dead? Let’s find out.

 

 

So, what’s a guest post?

 

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

 

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

 

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

 

 

Will Guest Blogging Help me rank?

 

Of course! Just not as much as you might think.

 

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

 

The issue with guest posts is that their link building value is finite.

 

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

 

Some food for thought when considering how much effort a quality guest post is.

 

 

Should I just give up?

 

Chin up son, it’s not all bad news.

 

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

 

Let’s look at some guidelines for effective leveraging of guest posting.

 

 

Be realistic

 

When it comes to contacting and finding blogs, it pays not to shoot too high.

 

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

 

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

 

Learn to pick your battles, and modify your approach to suit the circumstances.

 

 

Pre-filter

 

Putting some systems in place to help you fight through the riff raff is a smart move.

 

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

 

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

 

 

Think about humans

 

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

 

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

 

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

 

 

Wrapping it all up

 

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

 

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

 

Remember, guest posts are just one weapon in your arsenal of link building tactics.

By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

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