Keyword research is an important aspect of any serious SEO campaign.
Knowing the right keywords to target based off real search volumes and competition can help you to decide exactly how to structure your approach for some serious results.
Using the Google Adwords Keyword tool and a bit of imagination, you’ll be miles ahead of your competitors.
For example if you run a website that sells used cars, will your customers be searching for “Used cars”, “Second hand cars”, or “Used automobiles”? And what are the search volumes for each of these terms?
Answering these questions will allow you to really optimize your site for your users and get lots of new traffic – and the good news is that it doesn’t take too much effort.
Watch our complete beginner guide to researching your keywords below and set your website up for success –