Google has upgraded their image search to include a nifty (if limited) colour filter. This means that when you search, you can narrow your search to a specific colour. For example, this is a search for cows….
and this is a search for yellow cows….
Note that Google has wasted no time in placing advertising on these new pages.
The new interface also lets you filter by image size, and by image type – such as clip art or faces. I think these improvements are much more useful for narrowing down your search.
How could these new things help businesses? Well, I am not 100% sure, although the different results for a search for cows filtered by yellow and the search ‘yellow cows’, insinuates an opportunity for any SEO’ers that are optimising for image search.You now have twice the opportunity to try and get your name up there.