Now, this post isn’t for the normal SEO folk out there. This post is so I can send a link to all the people I know who ask me why Google doesn’t give them the results they want. Rather than blaming Google, I want to teach them how to make it give them what they want. Sure you can use the Google Advance Search tools – but these search operators are a lot quicker, and can be combined to really get some cool and specific results.
Note that these search operators can also be used in YouTube to help you narrow down your video search.
These are some of the more simple tricks;
If you want an exact phrase in your results, and not variations, use quotation marks
If you want your results to definitely include something, for example if you are looking for labrador puppies and want only pages about labradors, use a plus sign in front of the word labrador. Then all your search results will include the word labrador.
If you don’t want it to include something, put a minus sign in front of it. For example, if you don’t want your search for puppies to include dalmations;
Search only on one site
Sometimes you want to search only within one site, but the search function on that website isn’t great…so, preface your query with site:
Fill in the Blanks
You can use * to fill in the blanks in a sentence. For example;
Combining Search Operators
Use Image Results
This isn’t a search operator, but another tip I also give my friends and family is to use image search. A lot of people don’t usually use it, but it can be handy, especially for things like fashion, cooking – things where you want to see what something looks like. E.g. I want to cook an apple tart, but which kind of apple tart? By using image search I can easily pick through recipes to find the kind I am after