…and the first cliche of many.
Welcome to the MooMu Search marketing blog. This blog aims to be a source of information on happenings in search marketing, web analytics, and the internet in general.
We hope that this will not only serve as a means of making ourselves stay up to date with what is going on in the online universe, but also that it will provide some useful or interesting (or both!) reading for others.
So, what is interesting in the news today…oh what a coincidence! Today Search Engine land has posted an article about the power of business-to-business blogging.
Apparently around 12.5% of the Fortune 500 companies now have business blogs, a (growing) list of which has been compiled as a business blogging wiki.
I completely agree with Search Engine Lands assertions that business blogs help “forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search results for targeted search terms”.
The main reasons we have started a blog for our search marketing agency MooMu, is to demonstrate not only our expertise, but to also show the dedication of our business to keeping ourselves informed and up to date, sharing knowledge, and hopefully giving a sense of ‘reliability’ by being a regular presence on here.