Free Digital Marketing Advice for Small Business – Lesson 3 – Onsite SEO

By August 7, 2009 Digital Marketing, SEO No Comments

The thing with SEO is, it takes a lot of time. There is no use waiting to be able to afford an agency if you can’t see it happening in the next month or so. You need to start getting value to your website as soon as possible, because SEO is  a long, slow process.

Google, and other search engines, value age in a website. So the earlier you get your website up on the net, indexed by search engines, and in a search engine friendly format, the better.

In lesson 1, I said that one of the first things you needed to do was to decide on keywords for your website. If you sell bicycles online, then your terms might be things like:

Sydney bikes

Sydney bicycles

Cheap bicycles

Bikes online

There are a few places on site you need to use these terms. One is in your meta data, and below is a great example of  a Google entry with good meta data:Meta data example

The type in blue is called the meta title, and the type in black is called the meta description. Both should contain some keywords where possible, but not too many. What is written here could mean the difference between someone clicking through to your site or not, so you have to make it look enticing.

Every content management system (what your website is set up on) is different, but if you search the help or FAQ section for information on ‘meta titles’ and ‘meta descriptions’, you can find out how to input this information.

Other places to use your key terms in your website are:

  • In your text content
  • As part of headings
  • As part of menu items
  • As anchors for images
  • As part of your URLs for appropriate pages
  • As the anchor text for links when linking between pages. e.g. You might also like to read more about bicycles

There are many other ways, but for DIY SEO, this is plenty to start with.

With any of these techniques, you need to use moderation! Don’t stuff your keywords all over the page, just make sure that the words that you did research on and which you found would be useful for getting traffic (relevant, specific and high volume), are used throughout your site in appropriate pages. Any more than that, and you look spammy and if you have too much, you could even get penalised by search engines.

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