Adage has today reported that Facebook will begin the roll out of its new timeline page design for businesses at the first Facebook Marketing Conference on the 29th of February. Similar to the brand pages that we have recently seen appear on Twitter and Google plus this new design will provide page owners a much larger range of options in the customisation of their page.
The new prominence of photos is the major addition that timeline will bring. Currently when you look at a Facebook brand page, after the first few posts on a wall it starts to become a confusing mess of updates and audience interaction. This results in content or important updates potentially being missed by a brands intended audience.
The new timeline design not only displays photos and thumbnails in a much more attractive manner, but also includes the addition of a cover photo seen as a header to the page. This new space will provide page owners even more options in regard to the messages that they wish to send to their audience and add to the branding of their page. No doubt many new features will continue to be announced for all the major social media platforms as we move through the year. These will add to the already potent potential for customer and audience interaction that we see today.