Uncategorized - 7/36 - Digital Marketing Agency

Best Android Apps for SEO

By | Uncategorized | No Comments

After being a long term iPhone and IOS user I recently made the change to Android (on a HTC Velocity running Ice Cream Sandwich).  Having used a lot of SEO related APPs for IOS I thought I would go through the Android market place and see what was available.  Unlike my experience with my iPhone, a number of the Android apps performed erratically or didn’t load at all.  This could just be down to my handset.  Below are my favourites.

SpiderMate SEO Scorecard

 

Free!  This app is good for checking a site’s health on the run.  It pulls in data from various sources including SEOMoz (Domain Authority), MajesticSEO (Backlink Data).  I like it because I can just put in the domain once and then can click through easily to the different data sources to see more information.  Anything that lets me type domains in less on a phone gets my thumbs up.

Get it here

SpiderMate Android SEO APP

Analytix

 

$1.99.  This is a comprehensive app that displays information from Google Analytics.  I think it is significantly better than the official Google Analytics App and has the added benefit of customizable widgets for your home screen.  So if you are the kind of person that is always interested in up to date stats on your website (be it Visits / Uniques / Bounce Rate or Transactions / Revenues / Goals) you can see it on your home screen without having to launch an app.  This is great if you have made some big site changes and you want to closely monitor any issues without being stuck in front of a desktop.

This app is quick to update (very important when on the move) and covers off all the main areas that you would look at in Google Analytics.  It would be nice if you could see some custom reports & a profile search would be handy if you access to a lot of domains like me, but I still highly recommend this to any online marketer

Get it here

Analytix Google Analytics Android APP

Website Info

 

Free! Similar to SpiderMate this app gives you top level information about a domain.  It covers SEO areas like PageRank, Alexa Rank, indexed pages, backlinks and Server info including location, IP, load time & server software.  Website Info does what it says on the tin and nothing more.  It would be good if you could click on the data to explore it deeper – whether in the app or to be sent to the data source.

Get it here

SEO Automatic

 

Free / Paid.  I have only tried the free version of this app.  It performs a similar function to many online tools which breakdown a page against various SEO factors.  It is quite comprehensive and covers the usual meta descriptions / H tags / Robots tags, to the more sophisticated like image attributes / page canonicalization. What I like about this tool is that each factor is described in detail and the page is ‘scored’ and advice is given.  As with any automated tool, its advice needs to be taken in context with what you know about your site and what you can do within your content management system, but it is a good start, especially for the non-SEO expert.

Get it here

SEO Review Android App

Google Analytics App – Official

 

Free! Google has an official Analytics app for Android devices.  As a first go it is ok (especially being free), but I found it very limiting.  As an app it is fairly limited in what you can do, but if you create custom reports through the website they are visible in the app.  It is a bit fiddly and in its current implementation I would only recommend it if you are not willing to spend the money on Analytix.

Get it here

Google Analytics for Android

Google Rank Checking Apps – Australia

 

When performing SEO on a site, it is often ideal to have an app when you are out and about that is able to quickly and accurately check the rankings of your site.  I tried a number of Android Apps and they all failed to accurately do this.  I am not sure if this was due to being in Australia and the accuracy dropping as they are made for different markets or if they are inaccurate full stop.  This is a problem not just for Android Apps, but for desktop programs and online services that do this function.

Expanding your Australian Business Online

By | Uncategorized | No Comments

Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 By Adriano Di Palma – Junior SEO at MooMu Media

 

Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 Online shopping has well and truly taken the Australian market by storm.  In 2011 alone, 68% of Australians reported making an online purchase.  And who can blame them?  Online shops are open 24/7, provide much cheaper prices, and present a much more convenient option for shoppers.

 

In such a competitive market, how can Australian businesses expect not to be trumped by an ever increasing demand for cheaper online goods?

 

In this article we’ll look at some of the innovative ways that Australian businesses have tackled this challenging problem: by turning what seemed like an insurmountable negative into a huge potential for profit.

 

See opportunities – not obstacles

 

They say that in the face of adversity, the adaptive will always thrive.  For proof, we need look no further than some savvy Australian-based online businesses that have seized opportunity by themselves expanding into the overseas markets.

 

Australian online electronics retailer, Kogan Technologies, fought back early in 2010 when they expanded their business into the UK market.

 

Kogan saw a lack of competition combined with a huge opportunity for growth, and decided to pounce. They successfully purchased a “.co.uk” domain in 2010, and with only warehousing and logistics set up in the UK itself, are successfully managing their UK business from their base in Melbourne.

 

In a similar vein, a highly successful Australian software company named Atlassian, have also experienced rapid growth over the last 8 years.  Its products are currently used by more than 20,000 companies in over 134 countries, with their international strategy instrumental in making their products immediately available to a global market.

 

Establishing an online presence

 

An online presence is essential for any company intent on reaching foreign customers.  More than this, you want your business to be on top of the search listings whenever customers are searching for the products or services you provide.

Successful online marketing is never simple, and when dealing with multiple languages, it can become even more difficult and sometimes expensive.

One of the most cost-effective online marketing methods is search engine optimization.

Aidan Moore is the director of multilingual search marketing company MooMu Media, and he offers some great tips for companies looking to benefit from doing online business internationally:

 

How do I know if there is demand?

 

There are a number of ways to gauge demand in a new market.

 

The first is by utilising one of the many free online tools [link] to find out what volumes of searches are undertaken on your product in a particular country. This will give you an idea of what search terms attract the most traffic.

 

It is also very useful to read and participate in local forums, blogs and social media.   By combining this with regular tracking of your competition, you’ll have a much better understanding of the market and what people are searching for.

 

Both of these strategies will obviously require you to have local language expertise at your disposal.

 

Do I need a new domain?

 

If you are targeting UK customers, do you need a .co.uk web address?

 

Creating a new website might be time consuming, but in the end it will have the best results.  Not only do search engines prefer to display local websites in their locally targeted results – consumers will have more confidence in them too.

 

However, if you don’t have the time or resources to create an entirely new website, you will at least need to make some localized pages specific to your target market; this is a lot less effort, but it will still boost your performance.

 

Do I need all new content?

 

The short answer is yes.

 

First and foremost, search engines value unique content.  Duplicating old content is bad practice and could lead your new site to rank poorly (Google will see it as a carbon copy).

 

Secondly, if you are targeting a country with a foreign language, it is of the utmost importance that you use their local language.  When you are translating your site, also remember to use a native speaker and undertake extensive keyword research in that language so that you understand which terms local customers use to search for your products.

 

Finally, new content is better for humans too. By creating original content it’s more likely that local sites, blogs and forums will link to it – especially if your site if it is in their local language.

 

Links to your site, and social media activity, are important elements in helping your site appear in engine results.

 

A final word

 

Online commerce is growing rapidly and is not likely to slow down any time soon.  While this new growth can be intimidating to established businesses, with a little bit of effort and research, it’s easy to stay in the game and remain competitive.

 

MooMu Media, specialises in helping companies expand their markets internationally through the creation of multilingual online marketing campaigns

 

A Beginner’s Guide to Google+

By | Social Media, Uncategorized | No Comments

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

By Adriano Di Palma – Junior SEO at MooMu Media

 

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

 

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

 

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

 

 

Google Plus ‘versus’ Facebook

 

Google describes their product as a ‘social layer’ rather than just a social network.

 

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

 

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

 

 

What are circles?

 

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

 

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

 

 

Stream

 

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

 

Hangouts

 

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

 

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

 

 

Google+ for businesses

 

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

 

Sharing

 

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

 

 

Promoting

 

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

 

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

 

 

Measuring

 

Google also provides businesses with some useful tools to measure and analyse engagement.

 

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

 

 

Wrapping it all up

 

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

Codecademy – The Easy Way To Learn To Code

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Following our post the other day about CSS sprites, and the theme of improving your developer/technical skills to be better at SEO – we wanted to encourage would be SEO-ers to have a look at Codecademy, a fantastic (free) resource to help develop your Java Script, CSS and HTML skills.

 

While mad coding skills aren’t a prerequisite of being able to undertake some SEO tasks, they certainly don’t hurt, and being able to understand code on a site, implement changes or even recommend code improvements, is a big asset for any online marketer.

 

If you were only going to learn one language, HTML is by far the most important for SEO. Learning how a page is rendered, formatting links and structuring code for search engines are all important tasks.

 

Java Script is probably more difficult, but it can help you create and build tools to help with your SEO efforts, as well as understand how a site is working.

 

Code Year, run by Codecademy, is a week by week set of interactive tutorials aimed to help anybody learn how to code  – from the ground up. You can start now, even though we’re more than halfway through the year, and just do the tutorials at your own pace. While the tutors won’t help you directly (apart from writing out the lessons), there is a forum of users who can help you when you get stuck, so that you don’t feel like you’re doing it all on your own.

 

Code Year was marketed as a new years resolution, for people who wanted to make 2012 the year they learn to code – even New York City Mayor Bloomberg signed up (I wonder if he is still going?).

 

If you’re an experienced coder and think you could help the community of wannabe coders, you can also submit lessons through their teacher tool.

 

 

 

 

 

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