Uncategorized - 6/36 - Digital Marketing Agency

Chinese people “conquer” overseas online shopping

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by Liliya Akhtemova – Intern at MooMu Media

 

Do you run your own online business? Would you like to attract more consumers, especially from the fastest growing market in the world – China? In this case, you should probably know more about overseas online shopping habits of Chinese people.

 

Why do Chinese people prefer to shop online abroad, and what are they buying?

 

China’s e-commerce industry has been growing rapidly, but Chinese shoppers don’t limit themselves to just an internal online market.  More and more consumers in China prefer foreign websites when searching for bargain prices and high quality merchandise.

 

Overseas online shopping in China is becoming so common that this practice has its own name – “hai tao”, which could be translated as “ocean search” or “overseas search”.  According to the China E-commerce Research Center, most Chinese e-shoppers prefer to buy clothes, bags, baby products, health care products, cosmetics and digital electronic devices on (from) the foreign websites.  Alipay estimates that over 60% of overseas online Chinese consumers are young urban women.

 

The main two reasons for the increasing popularity of overseas online shopping are: relatively high prices for goods of foreign brands in China and RMB appreciation. Products purchased from overseas are at least one-third cheaper than the same merchandise bought retail in China. Alipay estimates, it is because online shoppers escape tariffs, taxes and other possible costs. Chinese mothers, in particular, shop overseas because of the problem with food safety in China.

 

Usually Chinese consumers buy online name-brand merchandise from well-known websites like Amazon.com, or directly from the manufacturer.  Thereby, e-shoppers are able to avoid the problem of the prevalence of counterfeit goods in the Chinese domestic market.

 

According to the China E-commerce Research Center, the total value of overseas Chinese consumers’ transactions through agents (third parties like Amazon) in 2011 reached RMB 26.5 billion  (approximately $ 4.2 billion), and this figure continues to grow.

 

 

China overseas online shopping

Translation of this graph:

Title: The value of overseas Chinese consumers’ transactions through agents (third parties) in 2009-2013

Y-axis: the value of transactions (billion, RMB)

X-axis: Year

The graph was designed by the China E-commerce Research Center

The source of the figures: www.100EC.cn

 

 

 

What difficulties do Chinese consumers face in buying from overseas?

 

In spite of the growing popularity of overseas online purchasing among Chinese consumers, there are some difficulties e-shoppers in China have to face.

  1. International credit cards. Relatively few Chinese possess international credit cards, however most of them have bank cards, which allow the UnionPay payment system.
  2. Language.  Most foreign websites are not available in Chinese, so consumers have to know at least basic English.
  3. Delivery speed. One of the main problems is the processing speed of China Customs.
  4. Inconvenience to return goods.
  5. Unsafe online payment. 

 

Online Shopping in China – The Statistics

By | Uncategorized | No Comments

by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Stay tuned for our follow-up article on this topic).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Read our Follow up post on search engine use in China).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Stay tuned for our follow-up article on this topic).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 by Liliya Akhtemova – Intern at MooMu Media  

 

China is posed to become the biggest online market in the world within the next few years. By 2015, the sales volume of China’s e-commerce is expected to reach more than $2 trillion, according to E-commerce 12th Five-Year Plan (2011-15), released by the Ministry of Industry and Information Technology of China.

 

So, how does the online market in China look today?

 

The Internet in mainland China continues to grow in popularity among citizens. New sales platforms and diversified products are appearing online every day, and electronic payment systems and delivery methods are also maturing. Therefore, online shopping is becoming more popular as well as growing in market size.

 
According to statistical data, by the end of 2011, the number of Chinese Internet users climbed to 510 million, Internet penetration rate reached 38% and over 190 million Chinese people were online shoppers (more than any other country).

 

Chinese consumers shop online three times more frequently than European shoppers and nearly twice as often as online shoppers in the US and the UK.

 

Around 70% of Internet users in mainland China shop online at least once a week, in comparison with around 40% in the USA and UK, and nearly 20% for Netherlands, France and Switzerland, according to PwC’s latest global multi-channel retail survey.

 

10 interesting facts about the online market in China:

 

  1.  Proportion of male and female online shoppers – 52:48
  2.  Online shoppers 18-30 years old: 60.8%
  3. The main reason for shopping online– competitive prices (48.4%).
  4.  More than 70% of Chinese online shoppers most often buy clothes and shoes.
  5.  Increasing E-commerce sales in China amounted to only 4.1% of total retail sales in 2011.
  6. Taobao in China, owned by Alibaba, is frequently “eBay of China”.
  7. Chinese shoppers are developing the habit of not relying on search engines to find products online. (Stay tuned for our follow-up article on this topic).
  8. According to Mashable, the three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: e-commerce, search and messaging.
  9. According to a White Paper on the development of Internet Marketing career in China, in 2012 Chinese enterprises need 1.16 million internet marketing professionals.
  10. A report from the China Electronic Commerce Research Center shows that in the first half of 2012, 58,613 complaints were received from Chinese e-commerce users through online, telephone, mail and other forms. Among them, complaints from group purchase sites accounted for 20.1%, mobile e-commerce amounted to 6.7%.

The main online shopping platforms in China

 

 

Online Shopping Statistics China

 

Link Building Insights – Guest Blogging

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By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

 

By Adriano Di Palma – Junior SEO at MooMu Media

 

Link Building Insights – Guest Blogging

 

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

 

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

 

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

 

But is guest posting really dead? Let’s find out.

 

 

So, what’s a guest post?

 

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

 

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

 

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

 

 

Will Guest Blogging Help me rank?

 

Of course! Just not as much as you might think.

 

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

 

The issue with guest posts is that their link building value is finite.

 

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

 

Some food for thought when considering how much effort a quality guest post is.

 

 

Should I just give up?

 

Chin up son, it’s not all bad news.

 

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

 

Let’s look at some guidelines for effective leveraging of guest posting.

 

 

Be realistic

 

When it comes to contacting and finding blogs, it pays not to shoot too high.

 

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

 

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

 

Learn to pick your battles, and modify your approach to suit the circumstances.

 

 

Pre-filter

 

Putting some systems in place to help you fight through the riff raff is a smart move.

 

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

 

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

 

 

Think about humans

 

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

 

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

 

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

 

 

Wrapping it all up

 

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

 

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

 

Remember, guest posts are just one weapon in your arsenal of link building tactics.

By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

By Adriano Di Palma – Junior SEO at MooMu Media

Link Building Insights – Guest Blogging

Often in SEO there is a need to balance the time and effort required to pursue a particular link building tactic, against the returns that are gained as a result of acquiring that link.

One of the most common errors is to be too laser-focused on one type of tactic; putting in an inordinate amount of time and effort while receiving diminishing returns.

Guest blogging is one of those areas where people often make this mistake, and we’ve seen what was once a golden link building opportunity become highly devalued by swarms of over-excited SEO’s.

But is guest posting really dead? Let’s find out.

So, what’s a guest post?

A guest post, as the name suggests, involves posting on another person’s blog as a guest.

It provides the host blogger with fresh content at no cost, and allows the guest blogger to promote their own blog, often with a link back to their own site for SEO purposes.

It’s seen as a win-win situation for both parties involved, and is in-line with Google’s mantra of providing value to the user.

Will Guest Blogging Help me rank?

Of course! Just not as much as you might think.

From a raw SEO perspective, guest posts are highly valuable. Not only are they ‘natural’ in the eye’s of google, they are more often than not surrounded by relevant keywords and contain targeted anchor text – all tasty little morsels of link value that Google loves.

The issue with guest posts is that their link building value is finite.

What that means, is that you will only ever get a single link out of it. If your content goes viral, all those links will point back to your host’s site, not yours.

Some food for thought when considering how much effort a quality guest post is.

Should I just give up?

Chin up son, it’s not all bad news.

Guest posts are still a great idea, but you need to have a good handle on when and where they are useful.

Let’s look at some guidelines for effective leveraging of guest posting.

Be realistic

When it comes to contacting and finding blogs, it pays not to shoot too high.

You should tend to aim for blogs of a medium quality as they are much more likely to accept guest posts, especially if you are representing a client.

As you approach higher quality sites, they’ll be getting spammed mercilessly by other hopefuls and won’t give you time of day. In this case, you’ll have to think outside the box and consider offline methods such as phone calls.

Learn to pick your battles, and modify your approach to suit the circumstances.

Pre-filter

Putting some systems in place to help you fight through the riff raff is a smart move.

A good way to go about finding realistic blogging opportunities, is to first go brute-force and find as many blogs as you can related to your niche.

Once you’ve got a long list of blogs, you’ll then be able to run them through a bulk mozrank checker: http://mozcheck.com/, and from here, you’ll be able to drastically narrow your search.

Think about humans

If you’re thinking about writing a quality guest post, then it pays to think about humans too.

Always remember that humans will see the link as well, not just the crawlers. So, do take some time to think about finding blogs that could attract future customers.

For example, if you sell stock in Australia – it’s a smart move to focus on Australian blogs.

Wrapping it all up

As with all areas of SEO, you should aim to be level headed and approach problems with a balanced view.

If you find yourself too focused on a particular link building tactic, do take the time to step back and put things in context.

Remember, guest posts are just one weapon in your arsenal of link building tactics.

The Hidden Dangers of Cheap SEO and Web Design

By | Uncategorized | No Comments

By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – they just don’t want to spend a dime getting there.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – many just don’t realise the work involved.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – they just don’t want to spend a dime getting there.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.By Adriano Di Palma – Junior SEO at MooMu Media

 

SEO Stress

Image by bottled_void flickr

Have a killer idea for the next Facebook or YouTube?  Think you have what it takes to start your own online business with some spare pocket change?

 

Think again.

 

Lucrative opportunities in areas like online shopping are attracting entrepreneurs far and wide, and everyone wants a share of the limelight – they just don’t want to spend a dime getting there.

 

These days, whacking together a website is literally child’s play, however, creating a website that functions well and gets users to interact and ultimately buy; that’s a real skill.

 

And it’s a skill you better be willing to pay for.

 

 

 

“I’d like a fully functional e-commerce website – for $250”

 

As with all good stories, we need to start at the very beginning, and any good SEO project starts with the website design itself.

 

A strong web design serves several purposes:

  • It presents a professional and polished brand image.
  • It gets users to the information they need quickly, and without confusion.
  • It instils a sense of trust in potential customers, helping to eventually garner those glorious credit card details.
  • And, it provides a solid architecture for search engines to crawl you.

If you’re starry eyed with dreams of massive usership and huge profits, then you really should consider whether that outsourced website from overseas will stand the test of time.

 

And remember what your mother told you, “It’s not all about looks”.

 

A hugely successful site like online retailer Amazon.com isn’t overly flashy or visually stunning: what it is – is clean, functional, and trustworthy.

 

That sort of genius simplicity takes a lot of work.

 

 

“Can you get me to #1 on Google?  I’ll shout you a beer”

 

The SEO industry is home to many hard-working, highly skilled individuals who can deliver real results.

 

It’s also home to some dodgy characters that will promise you the world, and not leave you with so much as an atlas. And the first warning sign is often price.

 

Here’s a quick equation for the mathematically minded:

 

Cheap SEO = cheap tactics = bad results.

 

But it’s even more serious than simply not seeing results. You see, SEO is a little like dancing, and Google is a tough partner to please.

 

Step on their toes using dodgy link networks? Miss a spin by purchasing poorly written content? Lose the beat by over-optimizing?

 

I’m sorry to say, you’re going home alone tonight buddy – and you just might receive a penalty or get banned as well.

 

 

Never lose sight of the big picture

 

This is solid advice for any area of life, really – don’t be short sighted.

 

Cheap SEO and web design might look very attractive on the surface, but they are both equally rotten at the core; leading to a myriad of problems down the road, that will cost you money.

 

There are sensible ways to cut corners and save money in your business; 1 ply toilet paper and cheap SEO don’t qualify.

 

 

Talk to the experts

 

Here at MooMu media we believe that SEO is a long-term strategy that requires careful planning and a solid, proven approach.

 

We are a highly skilled and experienced team, who focus on doing the hard-yards for lasting results.

 

Give us a call today, and find out how we can help you grow your online presence.

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