Uncategorized - 5/36 - Digital Marketing Agency

Google Webmaster Tools: An Introduction to the Data Highlighter Tool

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By Nicolas Vargas
 
Google’s new Data Highlighter tool uses browser experience which makes it easy for non-programmers to use because you don’t have to change the HTML. The aim of this new Google Webmaster tools feature is to make it easier to add structured data markup on your web pages. It is currently available in English at the moment but Google are planning to add more languages in the future
 
The process is pretty simple and I’ll explain it in detail later, but broadly it works in this way:
 
 

  • You tag the content you want to mark up with microdata using your mouse (at the moment you can just tag events)
  •  

  • You publish it (meaning you submit the structured data to Google).
  •  

  • Google will then use that information to improve the  search results, including your structured data to present your search entry more “ attractively”
  •  
    Getting Started
     
    1) Go to your Google Webmaster Tools Account and choose ‘Optimisation’
     
    Webmaster Tool Optimization Option image
     
    2) Click on Data Highlighter Option
     
    Data Highlighter Option Image
     
    3) Click on Start Highlighting
     
    Start Highlighting Tool Image
     
    4) Write the Url of the page where your events are listed
     
    Highlight Tool Add page URL Image
     
    5) In this example I chose a page on MooMu Media’s blog, even though it is currently only available for events, just for an example.
     
    Select the data on your page that you want to highlight, keeping in mind that there are some required spots . Choose the appropriate tag from the drop down.
     
    Highlight Tool Moomumedia Page Example
     
    Here there is a table with all the data you can include
     
    Highlight Tool Data Items Box
     
    6) Click on the done Button once you’re highlight all the data you want
     
    Done Box Highlight Web Master Tool
     
    7) You can add pages that you want Google to Auto-tag, by choosing ones yourself (Custom) or the ones Google considers related.
     
    Create a Page set Box Highlight Tool Image
     
    8) Once you create the set, you have to repeat the process on at least 5 pages, and then Google can understand the data you are highlighting and can make the rest for you.
     
    9) Finally, you can check if the information on your events is correct before you publish them.
     
    Publish box Highlight Tool Image

    Twitter for Business – Promoted Products

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    Written by Nicolas Vargas
     
    Twitter, like the other major social networks, offers special services for businesses wanting to take advantage of the powerful environment that this platform provides.  Giving businesses the opportunity to interact in real time with their customers and prospects, the aim of these services is to connect and engage business messages with real people.
     
    Once you understand the main objectives of Twitter for businesses you can decide which of their services best suit your needs for integrating Twitter into your Digital Marketing efforts.
    If you are wondering why you should consider Twitter as an Online Marketing tool consider that there are over 340 million tweets sent each day, and over 140 million active Twitter accounts. (Note that you don’t need to target this whole audience, you can target by Area or Platform.)
     

    Promoted Accounts


     
    Promoted Accounts are useful to increase your number of followers. Promoted accounts are located in the Who to Follow section (identifies related accounts and followers) and are highlighted in Twitter Search.  Promoted Accounts appears to users who have related interests to your business and can be geo-targeted.
     
     
     
     
     

    Promoted Tweets

    Twitter Promoted Tweet
     
    Promoted Tweets are useful to spread business messages within the Twitter community . They can be targeted by location, device and you can choose where to show them;
    • Search: Appears when people search on Twitter.
    • Timelines: Appears at the top of users timelines
    • Followers: Your message in front your Followers
    • Users similar to your followers: Appears on people with related interest for your brand
     
    Using Promoted Tweets you pay by Cost-per-Engagement (CPE), which means you only pay for retweets, replies or clicks.
     

    Promoted Trends

     
    twitter Promoted Trend
     
    Promoted Trends help you generate conversations around a topic of your choosing (for example a product launch), and can result in huge exposure. The promoted trends appear in the normal Trend section and you can identify them by the “Promoted” mark.
     
    Promoted Trends are available for all the Twitter users, they can interact with the Promoted Trends in the same way that they do with other trend topics, and the interaction is available for the time they are being promoted.
     
    Cost of a promoted trend was $120,000 per day 18 months ago, with no more recent figure.

    The Great Firewall of China

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    by Liliya Akhtemova – Intern at MooMu Media

     

    Can you imagine your life without Google, YouTube, Twitter, Facebook or many other “unhealthy” websites? Probably not. However, China lives without these well-known services. Most people, especially young netizens might ask: how on earth do Chinese internet users manage to survive without Facebook or YouTube? Everything is not as bad as it seems.

     

    Internet censorship in China is one of the most stringent in the world. The apparatus of online repression is considered more extensive and more advanced than in any other country. The government not only blocks “unhealthy” websites, but also monitors the Internet access of individuals.

     

    “If you open the window for fresh air, you have to expect some flies to blow in” – one of the favorite sayings of the Chinese political reformist Deng Xiaoping. This phrase is considered an ideological basis for internet censorship in China. The Chinese government wants to protect the country and prevent it from objectionable “flies”.

     

    In spite of forbidden access to some international services, China has a strong social media network. The world has Google, China has Baidu, the world has Twitter, China has Weibo (the most popular are Xinlang weibo, Tencent weibo), the world has Facebook, China has Renren wang or Kaixin wang. Chinese people don’t feel left out, simultaneously the government of China is able to control the online social networking through the Internet police, which is rumoured at more than 30,000.

     

     

    Statistics, facts and figures about social media in China:

     

    –          The number of social media users in China is 536 million;

     

    –          China’s netizens spend  41% of their online time on social media;

     

    –          77% of Chinese web users believe a social media presence makes a brand more attractive;

     

    –          Over 80% of social media users in China have more than one social media account;

     

    –          Qzone[1] is the largest Chinese social network with over 500 million active users;

     

    –          QQ – China’s largest instant messenger platform, has more than 700 million registered users;

     

    –          More people use weibos (microblogs) in China than live in the whole of the United States;

     

    –          Twitter is usually blocked in China, but 910,000 people in this country still visit twitter.com every month;

     

    –          In spite of Facebook in mainland China being forbidden, there are 493,460 Chinese Facebook users;

     

    –          Daily visitors to Youku.com, China’s equivalent of Youtube: 26.4 million, that’s more than population of Australia.

     

    The statistical data is based on the information, providing by The China Internet Network Information Center, the agency We are social and SlideShare. For more information about social media in China you can check the following links:

     

    http://www.slideshare.net/digitaljungle/chinese-social-media-fast-facts

    http://www.ministryoftofu.com/2011/12/infographics-how-big-is-chinas-social-media-and-digital-market/



    [1] Qzone – is a social networking website, which was created by Tencent in 2005. It permits users to write blogs, keep diaries, upload photos, and listen to music. Users can set their Qzone background and select accessories based on their preferences, every Qzone is customized to the individual member’s taste.

     

     

    <iframe src="http://player.vimeo.com/video/51478176?badge=0" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>

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