Social Media - 4/10 - Digital Marketing Agency

Microsoft Launches Social Search Network for Students

By | Free tools, Internet News, Social Media | No Comments

At the end of 2011 college students at the University of Washington, Syracuse University,
and New York University were invited to try out So.cl. Now, just two days ago, Microsoft has
made its experimental search engine So.cl (pronounced “social”) available to the general
public.

 

So.cl is a free experimental research project, developed by Microsoft’s FUSE Labs, focused
on exploring the possibilities of social search for the purpose of learning. So.cl can be used
by the general public, but the target group are learning communities.

 

The So.cl search experience is powered by Bing. As students work together, they often look
for the same content, and discover new shared interests by sharing results. These results
can be web pages, images, or videos found through Bing.

 

To encourage interaction and collaboration, So.cl provides rich media sharing, and real time
sharing of videos via “video parties.” Video parties let you search, and quickly assemble a list
of movies to view together with friends. You can view any existing party collection created
by any other So.cl user, or create your own, and easily chat with other So.cl users.

 

Unless you mark it as “private”, your search results, and any other data you post to
So.cl are broadly available for use by other entities and individuals. So.cl uses Facebook
authentication, which means you use your Facebook account to log in, and your name and
profile picture from Facebook appear in So.cl. That people don’t have to registrate for So.cl
makes them probably more likely use it.

 

How popular might So.cl become and will it have influence in the way people are searching
for information? First of all, So.cl is not meant to replace existing search and social
networking tools and it will probably be hard for it to get mainstream when everybody is
using Facebook already. Secondly, I don’t think Google has to be worried at all. Even if So.cl
is available to the general public it has been created for learning communities and probably
won’t get any traction outside the education sector.

 

The question we can’t answer at the moment is if we need So.cl if we have already
Facebook, Twitter & Co. What do you think?

Facebooks new feature: “Highlight” posts as important

By | Facebook, Social Media | No Comments

Status updates are the heart of Facebook. Basically you could say that he who doesn’t post, doesn’t exist in the social network. But even assuming you’re a good networker, just 16 percent of your Facebook friends (on average) will see your status updates.

 

However, people who are worried that nobody is listening to them can calm down. A testing group in New Zealand are already using a new feature called “Highlight”, which has been designed for Facebooks end-users. If you’re a member of this group you can ensure more friends see your posts, photos, status updates and links. Depending on what version of the test you see you’ll either “highlight” for free or Facebook will charge you around two dollars payable with credit card or PayPal. Your posts aren’t formatted differently, they may just appear higher in the news feed of your friends, stay visible for a longer time and will be shown to more friends and subscribers.

 

This new feature has the potential to fundamentally change Facebook, as it influences their algorithm which determines what you can see on your wall.
Facebook gives you, on the one hand, the opportunity to point out posts you really want your friends to see, like “I’m renting out my apartment”, but on the other hand it opens the doors to market yourself by using money, instead of authentically engaging.

 

This new feature may help to repair Facebook’s image as a sound investment considering their previous uncertainty with regards to future advertising revenue streams.

 

What perfect timing, just before their flotation!

Facebook Identification Card – A Future Requirement?

By | Social Media | No Comments

German artist Tobias Leingruber has taken Facebook into the physical realm. In an inventive step forward he has created identification cards detailing a users Facebook information. Handing them out at conferences in Berlin and Amsterdam next month, the project called “FB Bureau” presents your real name, username, gender, location, and the date you joined the social network. Additionally the card features a QR code which points to your Facebook profile. Not the type of ID I would be handing over to get into a nightclub (my Facebook profile age makes me 4 years old) but definitely adds to street cred when showing them off to your impressed peer group.

 

Facebook

The Future of ID Cards

His reasoning behind the project:

“Governments like Germany have released new passports that offer online identity checks as well, but they will likely never succeed with their technologies given the already existing structure of Facebook, powered by lazieness (or convience). The other way around though – A future where a Facebook Identity becomes more important than any governments’ doesn’t seem unrealistic. This possible future is already half-way there. What is exciting about this, what can be our role as artists and why should one even bother? Let’s find out!”

With 800 million users, Facebook presents a comprehensive identity system. With the compilation of data available it would not be unrealistic to suggest that this could very well be the future. Though merely for vanity, give it a few more years and Facebook Identification Cards may shift into a legitimate form of ID. Maybe a place in an employers 100 point ID check? We shall see.

Creativity Can Get Painful on Twitter

By | Social Media | No Comments

 
According to a report on Twopcharts.com Twitter will hit 500 million registered users by this Wednesday. There is a certain level of skepticism about the legitimacy of this number and the site itself admits that its estimates are “based on limited information and interpretations that may or may not be accurate”. Nonetheless the Twitter online following is nothing short of impressive with Twitter admitting that they have more than 100 million active users. This is the important statistic as active users are what matters, they are engaging with the service and are playing a part in the online community.

 
Skepticism aside of the actual number, with a user base which toys with numbers in the 100-500 million range, it pays immense dividends to be recognised online. Though there are cases, most notably Youtube, where you just need a “funny talent” to accrue close to 30 million views, via Twitter, developing a following and growing the amount of followers requires time, effort and a certain amount of luck. Not to say this isn’t also applicable to Youtube. However what needs to be sprinkled over these elements is a spark of creativity and a unique proposition which connects and stirs the imagination of the Twitter user. A testament to these elements coming together is in the user Sebuyama where on a challenge by the President of Japanese firm Omocoro he was to have one of this tweets be retweeted by at least 1,000 people. A series of experimental tweets lead to a viral winner, Sebuyama pledging to attach a clothes peg to his body for every retweet he received.

 
Sebuyama and Twitter

Creativity in action on Twitter

When Viral Marketing Gets Painful

 
The originality of the idea attracted interest in Japan and even from across the globe. Not to say a successful viral Twitter campaign has to involve self inflicted pain and satisfying the sadistic pleasures of thousands of followers. But it does beg the question, how far does one have to go to go viral?

 
I wouldn’t attach 1000+ clothes pegs to myself. Unless I knew everyone was watching.

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