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A Beginner’s Guide to Google+

By | Social Media, Uncategorized | No Comments

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

By Adriano Di Palma – Junior SEO at MooMu Media

 

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

 

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

 

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

 

 

Google Plus ‘versus’ Facebook

 

Google describes their product as a ‘social layer’ rather than just a social network.

 

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

 

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

 

 

What are circles?

 

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

 

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

 

 

Stream

 

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

 

Hangouts

 

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

 

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

 

 

Google+ for businesses

 

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

 

Sharing

 

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

 

 

Promoting

 

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

 

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

 

 

Measuring

 

Google also provides businesses with some useful tools to measure and analyse engagement.

 

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

 

 

Wrapping it all up

 

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

 By Adriano Di Palma – Junior SEO at MooMu Media

Google’s first attempt at entering into the social networking arena occurred in June of 2011 when it released the highly anticipated Google+.

Google+ (G+ for short) was touted by many as ‘Google’s answer to Facebook’ and was seen early on as a serious competitor to Facebook.

While it is yet to topple Facebook, Google+ still currently boasts over 250 million users and is steadily improving, as it carves out its own niche in the online social space.

Google Plus ‘versus’ Facebook

Google describes their product as a ‘social layer’ rather than just a social network.

Google makes this distinction because they are steadily integrating G+ across a multitude of Google owned products and adding a ‘social layer’ to them. The possibilities of such tight integration are very exciting.

If you’re still yet to wet your feet with Google+, what better way than with an official promo video from Google themselves; entitled “Google+: There’s more to explore”.

What are circles?

One of the main selling points of Google+ is a much more prominent usage of friend-grouping, through what are referred to as ‘circles’.

Circles act much like real life friendship circles, allowing users to group their friends by their particular association:

  • Close friends
  • Family
  • Co-workers

The beauty of circles is that they foster more relevant content creation; allowing users to cater content for specific groups of connections.

Stream

Once users have sorted their connections into circles, they’ll start seeing news and activity feeding through onto their stream – highly akin to Facebook’s ‘news feed’

Hangouts

Hangouts are another great feature of Google+, allowing users to start a high quality video chat with friends in their circles.

Hangouts include a host of great features–video effects, text chat, and screen sharing—and they’ve proven to be one of the more popular features.

Google+ for businesses

Google+ offers an exciting opportunity for business to promote their brand and connect with customers, allowing them to create a custom business page and “Sharing, Promoting, and Measuring”.

 

Sharing

Circles are just as useful to businesses as they are for regular users. Circles allow businesses to target posts to specific groups such as:

  • Customers
  • Buyers
  • Staff

Business owners can also start hangouts with the connections in their circles to help boost customer engagement and solve problems.

Promoting

Google+ offers a global “thumbs-up” feature, similar to Facebook’s ‘Like’ button, known as +1.

Businesses have the ability to embed a +1 button onto their website, linking directly back to their Google+ page. This allows users to follow the business Google+ page and shares this activity with the user’s connections.

Measuring

Google also provides businesses with some useful tools to measure and analyse engagement.

These include social reports within Google Analytics, soon to be released page-analytics, and ripples – a data visualisation showing how posts have spread across Google+.

Wrapping it all up

Google+ is an exciting development within the growing field of social media and is set to become a major player. With the steady development and spread of the G+ brand, it’s a bandwagon that’s well worth hopping on.

Sharing Audio Files Socially – uWhisp

By | Social Media | No Comments

Ever wondered why voice files can’t be sent instantaneously on social media – while image, text and video files can?

 

This is the kind of question that gets start-ups started, and was the beginning of uWhisp – a startup made up of four Spanish uni grads.

 

Once installed on your browser, the uWhisp widget appears and allows you to record a message which is saved as a local audio file, this can then be posted to whoever you like. The system works with any website that accepts typed text, because what it actually posts is a link. The link can be listened to instantly if you are also using uWhisp, or will take you to the uWhisp website if you’re not (You can listen to it there even without registering).

 

It is already fully integrated with Facebook and Twitter, and the interface looks like this

 

The application also means you can easily send voice messages via email.

 

Premium users can also upload audio files they already have (as opposed to ones recorded as part of uWhisp) as well as being able to customise their own players.

 

For businesses and advertisers, uWhisp gives you statistics on uWhisp impressions, player reproductions, shares and geographical segmentation.

 

On their Twitter Feed the uWhisp team is sharing songs and old recordings, like Orson Welles’ famous Alien invasion and Madonna songs – I guess they are assuming no copyright on these kind of files, meaning what? I can more easily share any audio files I have bought or have access to on social media?

 

It has quite an intense pop up question, they’re not trying to sugar coat it! But with people being increasingly cautious with their privacy settings, it is likely to turn some people off..

uWhisp social media audio

 

 

Social Media Isn’t For Your Business, Right?

By | Social Media | No Comments

“Social Media isn’t for us.”

 

Have you said this about your business? Or have you heard someone else say it about theirs?

 

I can understand why people might say it – social media is an art, it needs to be crafted specifically and uniquely for each business. Aside from the fact that it is ostensibly ‘free’ it is actually going to require a lot of time, effort and creative thinking to have a successful social media strategy – and even then there are no guarantees. This can turn a lot of people off.

 

A lot of traditional marketing and advertising takes work, money and gives intangible ‘branding’ benefits back, but businesses still use them. Maybe because they are ‘old’, traditional and ingrained. But you know what? Social Media marketing has a lot in common with traditional marketing and advertising. It’s about using your business personality to encourage new and existing customers to reach out to you. Whether that ‘reaching out’ eventually occurs online, on the phone or in store – it’s still a result.

 

Social media is helping companies save money on business processes like call centers, printing costs and advertising dollars, by providing easy interaction points and access to information online. You can more easily share company news, launch new products, showcase your corporate culture or project an image of reliability and trust to potential customers.

 

If you are thinking of crossing social media off your to-do list, you also need to consider the cost of NOT using social media. Where there is a blank space, a competitor can always be waiting ready to fill it. Potential customers will be seeing them, not you. What is that costing you?

 

Another cost is the increasing impact social media will have on search engine rankings. SEO is no longer just about content, links and coding – social media is also having an influence. Participating in social media could be considered a part investment in your SEO strategy.

 

All this is not to say that social media is a golden goose for every business. There can be many pitfalls in the use of social media, as well as opportunities. We recommend a robust social media plan to find out where the risks are, where the opportunities are and an outline of what you are actually going to do to use social media to help your business. It’s not enough to have buzzwords and vague plans (unfortunately, social media suffers from an extreme case of buzz words).

 

If you need help creating a social media plan for your business, contact MooMu Media to find out what this might involve.

Promote Your Facebook Status Update – $12

By | Facebook, Social Media | No Comments

 

With Facebooks IPO results less than stellar, you can imagine that inside the company there will be serious discussions on how to generate more revenue from Facebook.

 

I was reminded of this today, as I finally got access to the new ‘promote’ feature. This feature allows you to promote any of your status updates, and they say that such promoted posts are seen by twice as many people and have 40% more likes.

Facebook Promote Status Update

 

How much for this service? For me, $12AUD. When it was first talked about, Facebook mentioned prices of around $2USD per promote (note the USD is around par with AUD) – and then their stock price fell, and this is the result we get!

Cost of Facebook Promote Posts

 

But for Aidan Moore, free! As a testing feature, some people will pay and some people will have it for free. Even so, on Aidan’s you can see that his ‘starting’ price wasn’t even as high as mine.

 

Facebook Promote for Free

 

Why would I pay $12 for this feature? Well, maybe if I had something personal to sell, an event to promote, a charity I was collecting for… I certainly won’t be paying $12 to promote my latest status update about my skinny jeans though.

 

Perhaps I could even be sneaky and share something from my business pages and promote that?

 

Meanwhile, Aidan is scrambling to come up with something worthwhile to say which he could promote for free.

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