Without a lot of fanfare, Google has gone ahead and released a new algorithm. Not just an update, but a whole new algorithm (though to be fair, it uses a lot of the same signals as the old one.) During their 15th birthday celebrations, Google announced the new algorithm from the Menlo Park garage where the whole Google empire first started. Was the garage used as the location to signal how big and significant this change would be – a new beginning? – or was it just done that way because it was their birthday? Google first started using Hummingbird a month ago, but only announced the change on 26th September.
Despite being in place for over a month now, most sites haven’t experienced a big fluctuation in rankings during its rollout. How could the change be seamless if it’s a whole new algorithm? Probably because the new algorithm is focussing on identifying intent of peoples searches rather than changing the ways it evaluates websites (like Panda and Penguin). Read More