Google News - 11/11 - Digital Marketing Agency

Q4 Search Spend Did NOT Drop

By | Google News, Search News | No Comments

In day 2 of retrospective-post-gazing, I will follow up on my post about the suspected fall in search marketing spend in Quarter 4. Did this come about? What happened really? Google and Yahoo have both posted their Q4 results now, and it seems that all the doom and gloom was for nothing. Both posted increases in profit on both Q3 2008 and Q4 2007.

Of course, ignoring the economic crisis, this should have been expected as Q4is the consumer-crazy period of the year when everyone wants to buy everything retail,  and online marketers would naturally want to be a part of the frenzy by increasing their search visibility.

Google increased their potential to get a piece of this pie by increasing the number of ways in which you could pay for advertising, with new ad spaces popping up everywhere. They also cut down massively on costs , reducing those associated with their many side projects, in preparation for the down turn.

From Googles website, here are some of the actual figures:

Google reported revenues of $5.70 billion for the quarter, an increase of 18% on Q4 07, and 3% on Q3 08.

They also released data on the number of  paid clicks,  including Adsense, which showed they increased approximately 18% on Q4 07  and 10% on Q3 08.

Google’s operating expenses were decreased – they decreased the amount they paid out to their ad-sense partners and also their other operating costs. Notably though, their payroll related costs increased by around 20 million compared to Quarter 3, which is unexpected considering the bad news and cost cutting that has been surrounding Google since October.

Google Offers Even More Insight

By | Google News, Search Engine Marketing, Uncategorized | No Comments

I have always been a big fan of Google Trends, which then morphed into Google Insights for Search. Both of these tools are great at giving you insight into trends on search terms, websites, competitors or related sites, across countries and time periods.

Google UK’s Advertising Toolkit has a different ‘insight’ offering, which I think I love just as much. What it does is, it collates stories for industries regarding online news. For example, for Finance, if you look at ‘study’, you can see two papers you might be interested in “Understanding finance consumer’s online research strategies”  and “how does the credit crunch impact online financial advertisers?”

Then, if you click on summary instead, it will give you things like (for the finance industry) – credit card summary, home insurance summary, etc. with some great explanations about how those industries work online and what the trends are like for that sector. It shows colourful easy to follow graphs, not just tonnes of boring numbers.

So, you just choose your industry, then Google will give you a list of possible studies on it, which are all related to online marketing.

Alternatively, you can choose ‘all’ and see some great papers and presentations on general online marketing tips, like ‘how to use search as a branding tool’.

Here is yet another distraction for me, I could read this stuff all day…

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