PPC - Digital Marketing Agency


Don’t Pay $76 Per Click – 10 Ways to Lower Your Cost Per Click  

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According to the Google keyword tool, the suggested bid for the term ‘life insurance’ is over $76. For one click. That’s a lot of money for a single visitor. The cost is so high because it’s an auction system and this high price demonstrates the demand for the term.

Of course, if you have ever used the keyword tool for your own keywords you will probably notice that the suggested bid can be significantly different from what you actually pay. This is because everyone’s CPC is unique depending not only on what they bid, but also their Quality Score. Quality Score is the amorphous mystery which holds us to account for the words we bid on. Google wants their ads to be relevant – so if your ads aren’t relevant for a particular search, you will have to pay a premium to be shown.

The flip side of this is that you can get your CPCs lower by being more relevant. The following are some techniques we have used to improve the relevance and quality of our Adwords accounts and in turn decrease costs.
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Managing Adwords Account

Management Schedule For Adwords

By | PPC | One Comment

Too many Adwords accounts lay inactive for weeks on end, even though we all know the best ROI comes from campaigns which have regular improvements and check-ups. What you really need is a schedule which makes sure you cover all the important Adwords tasks on a regular basis, ensuring no aspect of the account is left un-optimised.

What a coincidence, we’ve just finished creating such a list, PLUS a downloadable Adwords management calendar, (download it now.)schedule

There are so many things to keep your eye on in your Adwords account that we’ve put together this management schedule so you can keep your eye on things daily, weekly, monthly and quarterly. Note that this schedule is targeted at managing mid to large sized, established Adwords accounts.
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Spy on Your Competitors in Adwords

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Our clients are often surprised and excited to hear us tell them they can see some information about their competitors within the Adwords interface.

To see who is bidding on the same keywords as you, you need to use the Auction report, and you can access it from any search campaign, adgroup or keyword report.

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Stop Wasting Money on Google Shopping Ads

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If you write like this, this blogpost is for you

As an agency, we have found that Google Product Listing Ads, now Google Shopping, are one of the fastest growing, and best performing advertising areas for our e-commerce clients. We recommend them to anyone with an e-commerce store.

Having said that, like other aspects of Google Adwords, it’s easy to waste money on Google Shopping if you don’t take the right precautions. The ‘set and forget’ mentality is an easy way to waste money on normal Adwords, and we’ve discovered another one: simply ticking a ‘Google shopping feed’ option in your e-commerce platform.  Read More

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